I've orded a book called 'Content Strategy for Mobile' which should be an interesting read however, surely if your content is good enough for your desktop site should the same not apply for mobile? ...
The implications of showing the same content to different types of users but still making them believe it is specific to their needs?
Let me try to elaborate a bit more about my question: Some websites, like financial institutions, target a large audience. They divide their business users into multiple segments(e.g.: corporations, ...