A client in Usability terms refers to a customer. Questions regarding this tag embrace how to convince, inform or make a client more aware of a certain process are part of the tag.

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11answers
10k views

How to explain to my client the difference between Front End and Back End?

I'm currently managing a project to bring a medium-sized shop into the online world for the first time. The very non-technical shop owner is failing to understand what "front-end" and "back-end" ...
5
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2answers
784 views

What is a simple way to explain the disciplines and benefits of UX to a client?

What is the clearest way to explain to a client the disciplines and benefits of User Experience Design? What I've got so far... This is the clearest definition of the disciplines I've seen, but it ...
7
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1answer
176 views

What do you do with an inconclusive AB Test? Keep the change or lose it?

Short Version If you run an AB Test, and the results are that there's no difference in your key metric, do you keep the experimental version, or revert the site back to the control? Story Version ...