Tagged Questions

process of finalizing a purchase, whether at in a physical or digital environment.

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1
vote
1answer
46 views

Should I put the PayPal option at the beginning or middle of a purchase experience?

PayPal stores user addresses for quick shipping entry. The question I have is, should I have the PayPal vs. native pay option right at the front of the process, so all information is handled by PayPal ...
13
votes
4answers
834 views

Address entry as a single textarea [duplicate]

I am building a ecommerce checkout flow and am looking for best practices for the billing/shipping entries. Every site I use and every one I've looked at for inspiration has the address entries as a ...
0
votes
1answer
43 views

Multiple price point offerings

I'm looking for a way to intuitively display three price points for a single product - leaving the user to decide upon which they'd like to pay. Generally, successful eCommerce sites feature a ...
1
vote
1answer
77 views

Should a progress bar reflect the current step if a user goes back to edit a step?

I have a simple 4 step process where a user goes into each step, chooses items and checks out at the last step. A fixed overview sits to the left of the page and tells users what their choices have ...
5
votes
3answers
122 views

The login, sign in/up and checkout process

So I've taken on the task of rebuilding the checkout process since the way it's done now is really horrifying for the end user.. I've drafted a chart of how the process is today where each box is a ...
1
vote
2answers
79 views

Undoing a dynamic update

We have a checkout process which follows this sequence: choose between two possible products select a duration for the chosen product enter payment details your receipt We want to compress steps 1 ...
0
votes
1answer
56 views

For a checkout page progress tracker, is it considered bad practice to skip to step 2 (if the user is already signed in)?

For a checkout page progress tracker, if the first step is login/register, is it considered bad practice to skip to step 2 (because the user is already logged in when they get to checkout)? Would it ...
0
votes
1answer
62 views

Is a progress tracker necessary/beneficial for a 2-step checkout?

For many checkout pages, a progress tracker is touted as a good idea to help guide a user through the purchasing/checkout process (as outlined in this article: ...
0
votes
1answer
49 views

Required registration/login for checkout. Should you use a popup on the previous page, or have the login/register on the checkout page?

I am requiring a login/register for my checkout (because the user is purchasing a premium account for my music site). I have seen 2 main ways to do this: On the page linking to the checkout page ...
1
vote
2answers
156 views

Is 'billing address' required for e-commerce checkouts?

Why do we need to input a billing address when purchasing online? Can this step be removed from the checkout process? Is 'shipping address' sufficient? The website only sells to individuals and ...
1
vote
2answers
195 views

Why ask for billing address first?

I'm working on a new checkout flow. I'm wondering why most e-merchants ask for billing address first instead of shipping address ? People are more likely to understand shipping address than billing ...
1
vote
2answers
122 views

eCommerce - Which currency to show on receipt?

I'm running an eCommerce website that allows users to select their preferred currency via a drop-down in their shopping cart. The currencies are localized using real-time exchange rates from a JSON ...
1
vote
1answer
118 views

What are the benefits/disadvantages of splitting up checkout process

The purchase page (https://staging.volcanicpixels.com/ssl/buy) has quite a few fields on it and I'm considering splitting it up however I'm not sure whether that would actually improve the process at ...
3
votes
1answer
100 views

Rich interaction experience in forms

The guys say that by adding their animation plugin the experience is improved: https://medium.com/ui-ux-articles/3d1b0a9b810e Now, of course it is prettier, but what about the whole theory of ...
1
vote
3answers
96 views

labelling button in before checkout process

I read that each label, especially in ecommerce websites, indicates what users have to do in the next steps, so, terms like continue or something like that, must be avoided. I'm working on a site to ...
1
vote
3answers
234 views

One page checkout on mobile devices

How should the checkout process look on mobile devices? Should I even use a single page checkout? I was thinking of having a single long page in which the user first adds name, email, address and ...
0
votes
1answer
86 views

Edit cart in last step of ecommerce checkout

I'm working on a commerce which has 3 steps in its checkout process. The last step is confirm your order. In the previous steps I ask users data and billing information and,in the last step, user can ...
2
votes
2answers
88 views

Handling Timeouts on Payment

Our organisation sells extremely in demand tickets for events, where stock is typically limited. Users would get extremely angry if they lost their tickets once they have been allocated & the user ...
2
votes
5answers
162 views

A/B testing in user test

I designed 4 versions of a checkout page. I want to make some user test to know which version performs better. Do you think that I have to do the tests with the same person? the big change in the ...
0
votes
2answers
60 views

Best position for a voucher code box in the checkout process

Checkout processes are usually fairly complicated things, but each one has a very similar set of core steps, such as a header basket summary and some full checkout pages (basket, address and payment ...
0
votes
2answers
125 views

Vertical alignment of credit card date fields

Echoing my answer to Is it a bad idea to have all credit card fields on one horizontal line?, there is much evidence that suggests that vertically aligned fields and labels are the best way to layout ...
4
votes
3answers
213 views

If a checkout fails, should I still create a user's account?

As part of our checkout process, if you don't exist as a user in the system, you're prompted to create a username and password as one of the steps of the process. Let's say this happens at the ...
4
votes
4answers
146 views

Should a voucher code field appear if there are no active codes?

For this question, consider the potential negative impact of sending the user off to google for a voucher code only to find expired or duff codes, which would snag and delay them significantly as well ...
2
votes
3answers
335 views

What do you think about guest checkout in a web app for pre-order food for a certain time in a restaurant?

Usability guidelines about e-commerce say that in an e-commerce platform, guest checkout is a must. Not providing this alienates any customer who just wants to get in and out. What would you do in ...
0
votes
1answer
99 views

What is the convention for order of fields on a mobile payment page?

I'm currently redesigning a mobile checkout, and I've run into a problem when building the "payment details page." Every checkout in the world needs one of these, and they all basically need to have ...
1
vote
1answer
125 views

Back button on a one page checkout

I have a one page checkout where the user proceeds through an accordion type process for personal details/shipping etc which all loads via AJAX so there is no page refresh. E.g Step 1 is personal ...
11
votes
4answers
522 views

Tackling the shopping cart abandonment rate

I'm trying to tackle the high abandonment rate for a certain step in the checkout procedure. The first step in the checkout procedure of the company I work for is a step where customers have to log ...
5
votes
1answer
131 views

Why review shipping and billing information you just gave?

I often see e-commerce sites with a flow like this: You add a product and are automatically take to the shopping cart You click "Proceed to Checkout" are taken to a page where you give your shipping ...
0
votes
2answers
353 views

Is Shopping Cart a good pratice (or not)?

I am designing a website (RWD) for a Telecom company and I was wondering whether you could provide with some rationales or papers for: Having a shopping cart/basket (drop-down shopping cart icon ...
1
vote
1answer
94 views

Should payment details be retained on checkout page reload?

If a customer tries to checkout with invalid credit card/direct debit details, should the details be wiped when the page is reloaded? If so, which details? Only credit card number/bank account ...
1
vote
5answers
522 views

Checkouts as a multi-step process or as a long form?

Our checkout system has 3 clear steps: Basic Information - Title, Name, Email, Phone Card Details - Payment Type, Card Details Billing/Delivery Address - Company Name, Address I would like to know ...
4
votes
3answers
220 views

Should I vary input field lengths in a single page checkout form?

I am currently designing a single page checkout form. I would appreciate some feedback on the lengths of my input fields. In the Billing and Shipping sections I have staggered the length of the ...
1
vote
2answers
93 views

Registered Customers vs Returning Customers?

On our shopping cart we have two options at checkout. 1 ) Registered Customers 2 ) New Customer Each shows a form to the user. I was just thinking that Returning Customers sounds better than ...
2
votes
6answers
249 views

Choosing from multiple credit cards, radio button or dropdown?

On a checkout page we offer the ability to store credit card information. Once a customer has stored their card(s) we need to offer them the ability to choose which card they would like or add a new ...
1
vote
2answers
100 views

When should I show a simpler version of the header?

MY website has the following buying flow: Select a product > Choose the product specifications > Additional Options / Choose delivery method > Shopping Cart > Log-in > Payment Page. I'm trying to ...
-2
votes
1answer
84 views

Secured Logo (Eg: Verisign) in the Checkout [closed]

In the checkout portion of an eCommerce site, is it mandatory or legally required to have the "Secured Symbol" (Eg: Verisign Logo) be a click through link to related information? Or it can be a just ...
0
votes
3answers
102 views

Where should a Continue Shopping link/button link to?

Typically, on ecommerce sites, there is a "Continue Shopping" button or a link in the checkout process. My question is: should that be linked to the previous page a visitor was on? (like a product ...
1
vote
2answers
221 views

Email address checkout - abandon cart emailers

Abandon cart emails. A great tool to capture those users that abandon your checkout process, send them an email to the effect of "whoops, looks like you left something in your basket, click here to ...
7
votes
3answers
241 views

Is the “shopping-cart” paradigm suitable for buying add-ons in an SaaS?

We are building an SaaS app where our users will have the opportunity to purchase add-ons such as custom domains, plan upgrades, templates and various other bits and pieces. We are considering a flow ...
1
vote
3answers
222 views

How to clarify checkout page?

I've recently learned that our checkout page can be a little confusing for some, older, people. It's split up in a "new customer" and a "registered customer" section. In the left part of the screen ...
4
votes
2answers
216 views

How do we handle a checkout process for unique items?

What methods are generally employed to handle checkout processes that involve unique items?--Selling paintings, for example. Some pitfalls maybe: A buyer purchases an item before a slower buyer is ...
2
votes
1answer
130 views

Structuring an e-commerce site for external sellers

My questions require a fair bit of background information, so please bare with me. We have an e-commerce app that lets users sell their records. To simplify the selling process we populated our ...
0
votes
2answers
237 views

Expiration (expiry) date - drop-down or typed? [duplicate]

I've done some research and noticed that a large number of successful eCommerce sites use a drop-down box for the 'expiration date' and other sites use a small text-box that allows for 2 or 4 ...
2
votes
6answers
3k views

“Expiry date” or “Expiration date” label

What is the best form label to use for the credit card expiry date (during a checkout process on an eCommerce website)? I've done some research and noticed that some sites use 'Expiration date' and ...
6
votes
2answers
145 views

UX perspective on asking the user for their 'industry'

When users go through my signup/checkout process, one of the questions I ask them is 'what industry are you in'? The reason we ask for 'industry' is to collect some marketing statistics (which I'm ...
14
votes
9answers
2k views

How long should you leave items in a basket, before clearing it (if at all)?

Many online retailers allow you to add items to a basket prior to checkout. Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
6
votes
3answers
114 views

How to communicate that some customers may buy directly, others must set up account first?

We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process) Other ...
5
votes
5answers
154 views

Voucher code field before login in?

On an ecommerce website, in order to checkout/pay, the user will need an account, so he will have to register. After registering and being logged in, the user will be able to enter a voucher code, ...
21
votes
9answers
1k views

Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?

On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why? If the user wants to go back, he can only do it by ...
7
votes
6answers
2k views

How many steps should a checkout process have?

I'm currently auditing an e-commerce website, and I noticed that the checkout process has 3 steps: Login/registration Delivery address/payment Verify/place order The page of the step 2 is quite ...