1
vote
2answers
156 views

On an E Commerce Website how effective is a Hero Banner?

We have a design where a Hero Banner covers nearly 70% of the Landing Screen of the HomePage, it consists of a carousel which has collection of 5 of our best offers. I have been going through data ...
4
votes
3answers
271 views

Is using an entire banner as a link bad usability?

I am working on a eCommerce site which has a large hero banner space which scrolls through a number of 865 X 450 px banners. Each of these banners is linked to a specific offer in the site. When I ...