3
votes
2answers
45 views

Grouping participants in a card sort analysis?

Instead of having one large subject pool of card sorting participants, has anyone ever tried segmenting their participants with a supplemental survey to define which persona they may fall into? If so, ...
1
vote
3answers
174 views

Derive universal mental model from bunch of user mental models, good practice or not?

If you have a bunch of mental models derived from card sort and user interview data from a single user group, is it okay to attempt to form a universal mental model by looking at patterns in the ...