a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

learn more… | top users | synonyms

12
votes
5answers
1k views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
12
votes
7answers
1k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
12
votes
2answers
563 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big ...
11
votes
4answers
838 views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
10
votes
4answers
526 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
8
votes
1answer
281 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
6
votes
3answers
1k views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
6
votes
4answers
272 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
6
votes
1answer
267 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
5
votes
4answers
494 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
5
votes
3answers
610 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
5
votes
3answers
513 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
3answers
335 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
5
votes
2answers
201 views

How to make this 'Enable SMS' more intuitive

People seem to be missing this 'Enable SMS notifications' link at the top (which i can understand), I'm just looking for a suggestion as to how to make this more intuitive while still keeping the same ...
5
votes
2answers
116 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
5
votes
4answers
228 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...
5
votes
3answers
126 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
5
votes
1answer
212 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
5
votes
4answers
180 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
4
votes
5answers
711 views

Most intuitive icon to represent “me” or “myself” [closed]

For example, in a shopping cart, I may buy this purchase for myself ("me" / "myself" icon), as opposed to gifting it to someone else (box with bow-tie icon). What is the ideal icon to represent ME?
4
votes
3answers
176 views

When is it okay to hide actions until triggered by a rollover event?

I'm having a hard time articulating to my team what doesn't sit right with me on this design. Here is one of our prototypes: http://50.56.241.135/prototype/pin/feed_unsubscribe.html For one thing, ...
4
votes
4answers
137 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
4
votes
4answers
568 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
4
votes
2answers
102 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
4
votes
3answers
131 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
4
votes
3answers
181 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
3
votes
3answers
189 views

How do you convert computer users to mobile users?

How do you convince your computer users to try out your mobile app? The problems I see are: Detection - There's no way to read people's minds and figure out what phone they use based off of what ...
3
votes
2answers
60 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
3
votes
3answers
89 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
2
votes
3answers
226 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
2
votes
1answer
63 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
2
votes
2answers
333 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
2
votes
3answers
173 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...
2
votes
4answers
78 views

Text for offering a free service and user engagement

Which is the better text to use in an image banner for offering a free medical examination service on a website: "Contact us for a free examination" OR "Free examination, contact us for more ...
2
votes
1answer
125 views

Finding the right number of buttons/CTAs to maximise enquiries

I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service. The are quite a few in-depth pages of information about ...
2
votes
2answers
49 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
2
votes
4answers
121 views

Are classic Call-To-Actions appropriate in corporate website? [closed]

A company, which exports timber wants a corporate website. Is there any sense in classic call-to-action buttons in B2B sites, or are there any other practices?
1
vote
5answers
150 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
1
vote
2answers
88 views

Time-aware customer service contact modules?

If a site has module that directs users to call a phone number to receive service, can the module be programmed to recognize the times the call center is open? For instance, the call center is only ...
1
vote
1answer
200 views

Does text next to call to action buttons help or hinder the usability?

Should there be additional clarifying text near the button or should the button define the call to action by itself?
1
vote
3answers
145 views

Studies about using red colors in calls to action?

I should start by mentioning that I am looking for studies or general observations about using the color red. I am less interested in critique about the design. The specific concern that I have is if ...
1
vote
2answers
255 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
1
vote
4answers
108 views

Does a call to action button on an site for an university make it commercial and reduce its impact ?

I am working on designing a site for a client who wants to create an online music school. The client wants to keep the site very professional with an academic design which would enforce trust. However ...
1
vote
1answer
85 views

Adding call to action buttons in cluttered Interface

Me and my partner have been arguing on how the User Interface should look like when we add two extra action buttons (Share and Report) while it has little to no space. Here is my design: Note ...
1
vote
4answers
95 views

How should I handle calls-to-action on all items in a list?

I have a long list of items with an obvious CTA for each one. The content of the items in the list are different but the CTAs are all the same. This is not in an application context, more a ...
1
vote
1answer
69 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
1
vote
1answer
167 views

Using different calls to action between platforms… Should cross-channel UX always be consistent? [duplicate]

Possible Duplicate: Is breaking established web conventions in order to be consistent across multiple devices an unexpected (and therefore harmful) user experience? I’ve always advocated ...
0
votes
1answer
64 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...
0
votes
3answers
110 views

What is a Call To Action?

At the top of this page are: "Ask Question" "Questions", "Tags", "Users", "Badges", "Answers" (1) directly proposes an action "Ask a Question!" (using imperative language). From what I've read ...
0
votes
3answers
319 views

Call to action - Search box or button?

I have a tourism site where the main content is accommodation and activity listings (accommodation and activity providers have their own pages). The site has some other content in the form of ...