a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

learn more… | top users | synonyms

15
votes
7answers
2k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
14
votes
7answers
297 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
13
votes
5answers
2k views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
13
votes
2answers
769 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big part....
12
votes
4answers
1k views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
12
votes
4answers
958 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
8
votes
1answer
330 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
7
votes
5answers
2k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
6
votes
3answers
834 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
6
votes
3answers
2k views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
6
votes
4answers
417 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
6
votes
1answer
508 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
6
votes
2answers
793 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
5
votes
4answers
575 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
5
votes
3answers
960 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
5
votes
3answers
883 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
4answers
1k views

Left-align or right-align a Call to Action button?

We are creating online presentation, and most of the text on the pages is centred, on the last page we have CTA, the button leads to a different website, that is aligned to the left. I was asked to ...
5
votes
2answers
130 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
5
votes
2answers
221 views

How to make this 'Enable SMS' more intuitive

People seem to be missing this 'Enable SMS notifications' link at the top (which i can understand), I'm just looking for a suggestion as to how to make this more intuitive while still keeping the same ...
5
votes
4answers
234 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...
5
votes
4answers
228 views

How to suggest sliding interaction on mobile app?

I'm helping a friend revamp a voting application. During vote creation we would like to let the user remove a proposition by sliding it to the left (rows 3 to 5 in the preview below). Update I ...
5
votes
3answers
219 views

How should I place 3 equally important CTA buttons?

This is an airport transfer quotation form I've created. The user will first select the pick up, destination and number of passengers. Then, they will retrieve the type of vehicle, price and ...
5
votes
1answer
143 views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
5
votes
3answers
155 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
5
votes
4answers
245 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
4
votes
5answers
878 views

Most intuitive icon to represent “me” or “myself” [closed]

For example, in a shopping cart, I may buy this purchase for myself ("me" / "myself" icon), as opposed to gifting it to someone else (box with bow-tie icon). What is the ideal icon to represent ME?
4
votes
3answers
198 views

When is it okay to hide actions until triggered by a rollover event?

I'm having a hard time articulating to my team what doesn't sit right with me on this design. Here is one of our prototypes: http://50.56.241.135/prototype/pin/feed_unsubscribe.html For one thing, ...
4
votes
4answers
166 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
4
votes
4answers
851 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
4
votes
2answers
138 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
4
votes
3answers
155 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
4
votes
3answers
100 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
4
votes
3answers
284 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
4
votes
1answer
69 views

Call to action to take visitors to the payment page in the header

In the header it is common to display number of items in the cart, with a button that says something like "cart". This button is linked to the start of the payment process. But what call of action ...
3
votes
3answers
222 views

How do you convert computer users to mobile users?

How do you convince your computer users to try out your mobile app? The problems I see are: Detection - There's no way to read people's minds and figure out what phone they use based off of what ...
3
votes
2answers
73 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
3
votes
4answers
111 views

Descriptive notification or CTA?

I'm working on the notification system for a web app. It has very few messages to display, but these are very important in the use of the platform. I was wondering if it would be best to include call-...
3
votes
2answers
144 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
3
votes
3answers
79 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
3
votes
1answer
144 views

Can you start your button CTA with “A” or “The?”

The site that I am working on, a design guideline is already set that we don't use radio buttons as a selection tool, but always use buttons for such a choice. For example, "Are you a member of this ...
3
votes
3answers
171 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
3
votes
1answer
99 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
2
votes
3answers
219 views

Hiding a call to action to get in touch?

I'm designing a site for a service, which's main function is to function as a database. I have had to anonymize some details. The main user journey involves landing on the site (home page), ...
2
votes
1answer
254 views

Usage of animated buttons and effects on user experience

I see more and more animated buttons in service oriented web applications, especially in registration and completing an action. In the literature of persuasive psychology, moving objects are used for ...
2
votes
3answers
271 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
2
votes
1answer
13k views

Seeking Android equivalent to iOS App Download Prompt [closed]

I'm wondering if such a pattern exists for android users. See attached image for reference.
2
votes
2answers
833 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
2
votes
1answer
171 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
2
votes
1answer
327 views

Two main functions when using a floating action button

We are designing a complex app with a lot of different pages/views. From all of the pages we want to be able to "Add" stuff that is relevant to the whole instance. Most times this means you add things ...
2
votes
2answers
448 views

Responsive Grid View with Hover layer

I have a grid layout which has an hover state which reveals information that are crucial as below. The Content of each Grid Item Dish Name Dish Photo Rating Chef Name Chef Photo Chef Location ...