a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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3
votes
1answer
97 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
5
votes
1answer
139 views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
3
votes
3answers
79 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
14
votes
7answers
296 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
1
vote
0answers
16 views

Call to action on mobile app home screen and widgets [closed]

Hello fellow designers. I am working for the german lotto ticket reseller for almost a year. I am responsible for the responsive website we develop in-house. Since the native iOS and Android app is ...
1
vote
2answers
54 views

Popup signups and calls to action [closed]

You know the type of thing, you research a Wordpress function, you're reading a site and an popup ummm..pops up and says "join us, sign up, newletter, courses, whatever", you press X - thankfully ...
1
vote
2answers
60 views

How many CTA's are too many?

I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. ...
1
vote
1answer
47 views

case study for CTA text for blog

I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog. Below these I have a CTA button , that will scroll to the second ...
2
votes
4answers
139 views

Call to Actions on Navigation Links

The header on a website I've been working on has a few links that have sub-links underneath them. So for example, when you hover over Link 1, a sub navigation menu will appear that shows you Link1-1 ...
4
votes
1answer
69 views

Call to action to take visitors to the payment page in the header

In the header it is common to display number of items in the cart, with a button that says something like "cart". This button is linked to the start of the payment process. But what call of action ...
1
vote
3answers
116 views

Wording of an Account Activation Email

Typical scenario, user signs up on a website, and must "confirm the email address" / "activate the account" etc. by clicking on a link in a registration email. Before the email is sent, the user ...
2
votes
2answers
448 views

Responsive Grid View with Hover layer

I have a grid layout which has an hover state which reveals information that are crucial as below. The Content of each Grid Item Dish Name Dish Photo Rating Chef Name Chef Photo Chef Location ...
3
votes
1answer
144 views

Can you start your button CTA with “A” or “The?”

The site that I am working on, a design guideline is already set that we don't use radio buttons as a selection tool, but always use buttons for such a choice. For example, "Are you a member of this ...
5
votes
4answers
228 views

How to suggest sliding interaction on mobile app?

I'm helping a friend revamp a voting application. During vote creation we would like to let the user remove a proposition by sliding it to the left (rows 3 to 5 in the preview below). Update I ...
1
vote
2answers
105 views

How to make a call-to-action element for mobile?

I am building a mobile website (lets say for for boutique hotels). There will be a form, where users will be able to enter the hotel name, email address, wanted dates etc... Since I will also have ...
1
vote
2answers
395 views

What's better UX design for a Contact Form? Modal Window or Dedicated Page? [duplicate]

I'm wondering what would be a better design in regards to User Experience for a contact form. Currently the contact form on my website is an overlay that pops up that a user can fill out and submit, ...
2
votes
3answers
219 views

Hiding a call to action to get in touch?

I'm designing a site for a service, which's main function is to function as a database. I have had to anonymize some details. The main user journey involves landing on the site (home page), ...
3
votes
4answers
111 views

Descriptive notification or CTA?

I'm working on the notification system for a web app. It has very few messages to display, but these are very important in the use of the platform. I was wondering if it would be best to include call-...
5
votes
4answers
1k views

Left-align or right-align a Call to Action button?

We are creating online presentation, and most of the text on the pages is centred, on the last page we have CTA, the button leads to a different website, that is aligned to the left. I was asked to ...
7
votes
5answers
2k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
12
votes
4answers
948 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
1
vote
3answers
90 views

Do I need to include a call to action if the title of an event is also linked?

I'm creating an events calendar for a client, in which I'm listing upcoming events. Event "cards" in the list include the following: title date time location short description call to action to ...
2
votes
1answer
251 views

Usage of animated buttons and effects on user experience

I see more and more animated buttons in service oriented web applications, especially in registration and completing an action. In the literature of persuasive psychology, moving objects are used for ...
2
votes
1answer
325 views

Two main functions when using a floating action button

We are designing a complex app with a lot of different pages/views. From all of the pages we want to be able to "Add" stuff that is relevant to the whole instance. Most times this means you add things ...
1
vote
1answer
108 views

Best way to display two call to actions in a single column

Currently the users can "print codes" for the entire group or "invite individuals" by email. Can you imagine a better solution to make it more clear that both options are available without ...
6
votes
2answers
791 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
3
votes
2answers
144 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
0
votes
2answers
110 views

What is the philosophy in terms of UX to keep all of these buttons in the header above all other sections?

I have been experiencing with few admin interfaces until I saw Shopify's admin interface. I noticed that there are two kinds of buttons, in my opinion, there are "call to action" buttons like Add a ...
5
votes
3answers
219 views

How should I place 3 equally important CTA buttons?

This is an airport transfer quotation form I've created. The user will first select the pick up, destination and number of passengers. Then, they will retrieve the type of vehicle, price and ...
4
votes
4answers
850 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
1
vote
2answers
111 views

Can/Should primary actions change according to context?

I'm designing an internal system and I'm trying to achieve better consistency amongst the different types of pages that I have. For every functionality the main page is a "Search" page. And given ...
1
vote
3answers
91 views

Verbs and actions in Dutch

It's common to put verbs in buttons like "Delete" or "Edit", ... . In English I know it's common practice to use the third-person verbs "Delete", "Edit", "Add", "Click here", ... but not the actual ...
0
votes
1answer
84 views

Multiple price point offerings

I'm looking for a way to intuitively display three price points for a single product - leaving the user to decide upon which they'd like to pay. Generally, successful eCommerce sites feature a single,...
2
votes
1answer
138 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
3
votes
3answers
168 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
3
votes
2answers
72 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
1
vote
1answer
149 views

Adding call to action buttons in cluttered Interface

Me and my partner have been arguing on how the User Interface should look like when we add two extra action buttons (Share and Report) while it has little to no space. Here is my design: Note ...
0
votes
3answers
148 views

What is a Call To Action?

At the top of this page are: "Ask Question" "Questions", "Tags", "Users", "Badges", "Answers" (1) directly proposes an action "Ask a Question!" (using imperative language). From what I've read ...
0
votes
2answers
237 views

Call to action as a main navigation link

I have an issue around navigation that I thought I would put to the wider UX world instead of continue the circular discussions within the office. The main goal of our new website is to get people to ...
1
vote
1answer
301 views

Does text next to call to action buttons help or hinder the usability?

Should there be additional clarifying text near the button or should the button define the call to action by itself?
1
vote
3answers
220 views

Studies about using red colors in calls to action?

I should start by mentioning that I am looking for studies or general observations about using the color red. I am less interested in critique about the design. The specific concern that I have is if ...
2
votes
3answers
271 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
0
votes
2answers
61 views

Close button on mobile registration process

I am working on a registration process for a mobile site which uses a progress tracker. On completion of the registration the user is instructed that they need to check their email to activate their ...
2
votes
1answer
170 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
6
votes
3answers
834 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
0
votes
1answer
79 views

What makes a download link in email feel legit?

I'm creating a web app where users can provide snapshots of the page they are viewing and share them via email in a downloadable format. What are best practices for creating a sense of security for ...
0
votes
3answers
115 views

What is Github's project pages call to action?

I've been examining GitHub's design for quite some time now. One thing that I still feel I don't fully understand, from a UX perspective, is the call to action of the project page? In other words, ...
1
vote
5answers
269 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
0
votes
2answers
84 views

Is there any academical research that pertains to CTA importance and efficiency?

I want to find some very respectable research that unveils the importance and efficiency of calls to action.
0
votes
1answer
83 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...