a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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3
votes
3answers
77 views

How to suggest sliding interaction on mobile app?

I'm helping a friend revamp a voting application. During vote creation we would like to let the user remove a proposition by sliding it to the left (rows 3 to 5 in the preview below). Update I ...
0
votes
1answer
78 views

Responsive Grid View with Hover layer

I have a grid layout which has an hover state which reveals information that are crucial as below. The Content of each Grid Item Dish Name Dish Photo Rating Chef Name Chef Photo Chef Location ...
0
votes
1answer
31 views

Can/Should primary actions change according to context?

I'm designing an internal system and I'm trying to achieve better consistency amongst the different types of pages that I have. For every functionality the main page is a "Search" page. And given ...
1
vote
3answers
59 views

Verbs and actions in Dutch

It's common to put verbs in buttons like "Delete" or "Edit", ... . In English I know it's common practice to use the third-person verbs "Delete", "Edit", "Add", "Click here", ... but not the actual ...
0
votes
1answer
49 views

Multiple price point offerings

I'm looking for a way to intuitively display three price points for a single product - leaving the user to decide upon which they'd like to pay. Generally, successful eCommerce sites feature a ...
2
votes
1answer
70 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
3
votes
3answers
77 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
3
votes
2answers
66 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
1
vote
1answer
103 views

Adding call to action buttons in cluttered Interface

Me and my partner have been arguing on how the User Interface should look like when we add two extra action buttons (Share and Report) while it has little to no space. Here is my design: Note ...
0
votes
3answers
116 views

What is a Call To Action?

At the top of this page are: "Ask Question" "Questions", "Tags", "Users", "Badges", "Answers" (1) directly proposes an action "Ask a Question!" (using imperative language). From what I've read ...
0
votes
2answers
105 views

Call to action as a main navigation link

I have an issue around navigation that I thought I would put to the wider UX world instead of continue the circular discussions within the office. The main goal of our new website is to get people to ...
0
votes
0answers
35 views

What is the best way to display two CTA's within a single column

Currently the users can "print codes" for the entire group or invite individuals by email. Can you imagine a better solution to make it more clear that both options are available without prioritizing ...
1
vote
1answer
226 views

Does text next to call to action buttons help or hinder the usability?

Should there be additional clarifying text near the button or should the button define the call to action by itself?
1
vote
3answers
158 views

Studies about using red colors in calls to action?

I should start by mentioning that I am looking for studies or general observations about using the color red. I am less interested in critique about the design. The specific concern that I have is if ...
2
votes
3answers
236 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
0
votes
2answers
46 views

Close button on mobile registration process

I am working on a registration process for a mobile site which uses a progress tracker. On completion of the registration the user is instructed that they need to check their email to activate their ...
2
votes
1answer
84 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
6
votes
3answers
418 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
5
votes
1answer
267 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
0
votes
1answer
63 views

What makes a download link in email feel legit?

I'm creating a web app where users can provide snapshots of the page they are viewing and share them via email in a downloadable format. What are best practices for creating a sense of security for ...
0
votes
3answers
91 views

What is Github's project pages call to action?

I've been examining GitHub's design for quite some time now. One thing that I still feel I don't fully understand, from a UX perspective, is the call to action of the project page? In other words, ...
1
vote
5answers
160 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
0
votes
2answers
71 views

Is there any academical research that pertains to CTA importance and efficiency?

I want to find some very respectable research that unveils the importance and efficiency of calls to action.
0
votes
1answer
65 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...
4
votes
2answers
108 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
1
vote
4answers
101 views

How should I handle calls-to-action on all items in a list?

I have a long list of items with an obvious CTA for each one. The content of the items in the list are different but the CTAs are all the same. This is not in an application context, more a ...
0
votes
1answer
74 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
0
votes
1answer
3k views

Seeking Android equivalent to iOS App Download Prompt

I'm wondering if such a pattern exists for android users. See attached image for reference.
0
votes
3answers
331 views

Call to action - Search box or button?

I have a tourism site where the main content is accommodation and activity listings (accommodation and activity providers have their own pages). The site has some other content in the form of ...
4
votes
3answers
197 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
5
votes
4answers
188 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
0
votes
3answers
118 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
3
votes
3answers
89 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
1
vote
1answer
75 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
12
votes
7answers
1k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
2
votes
4answers
122 views

Are classic Call-To-Actions appropriate in corporate website? [closed]

A company, which exports timber wants a corporate website. Is there any sense in classic call-to-action buttons in B2B sites, or are there any other practices?
0
votes
2answers
119 views

Studies about button placement to download reports?

Would it be more natural for the user to click under the text area or in a centralized area of actions. In our example at http://www.bruxzir.com/science-bruxzir-zirconia-dental-crown/, we have ...
5
votes
4answers
507 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
1
vote
2answers
274 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
6
votes
1answer
305 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
5
votes
3answers
555 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
2answers
118 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
2
votes
2answers
420 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
12
votes
4answers
899 views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
6
votes
4answers
288 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
13
votes
2answers
596 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big ...
4
votes
4answers
141 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
4
votes
3answers
137 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
6
votes
3answers
1k views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
4
votes
4answers
601 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...