a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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5
votes
3answers
132 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
4
votes
4answers
141 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
3answers
185 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...
2
votes
1answer
128 views

Finding the right number of buttons/CTAs to maximise enquiries

I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service. The are quite a few in-depth pages of information about ...
5
votes
3answers
655 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
5
votes
2answers
206 views

How to make this 'Enable SMS' more intuitive

People seem to be missing this 'Enable SMS notifications' link at the top (which i can understand), I'm just looking for a suggestion as to how to make this more intuitive while still keeping the same ...
4
votes
3answers
180 views

When is it okay to hide actions until triggered by a rollover event?

I'm having a hard time articulating to my team what doesn't sit right with me on this design. Here is one of our prototypes: http://50.56.241.135/prototype/pin/feed_unsubscribe.html For one thing, ...
4
votes
4answers
601 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
8
votes
1answer
286 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
12
votes
5answers
1k views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
3
votes
3answers
191 views

How do you convert computer users to mobile users?

How do you convince your computer users to try out your mobile app? The problems I see are: Detection - There's no way to read people's minds and figure out what phone they use based off of what ...
13
votes
2answers
596 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big ...
2
votes
4answers
78 views

Text for offering a free service and user engagement

Which is the better text to use in an image banner for offering a free medical examination service on a website: "Contact us for a free examination" OR "Free examination, contact us for more ...
1
vote
2answers
90 views

Time-aware customer service contact modules?

If a site has module that directs users to call a phone number to receive service, can the module be programmed to recognize the times the call center is open? For instance, the call center is only ...
4
votes
5answers
726 views

Most intuitive icon to represent “me” or “myself” [closed]

For example, in a shopping cart, I may buy this purchase for myself ("me" / "myself" icon), as opposed to gifting it to someone else (box with bow-tie icon). What is the ideal icon to represent ME?
5
votes
4answers
230 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...