a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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6
votes
1answer
408 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
1
vote
2answers
322 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
0
votes
2answers
127 views

Studies about button placement to download reports?

Would it be more natural for the user to click under the text area or in a centralized area of actions. In our example at http://www.bruxzir.com/science-bruxzir-zirconia-dental-crown/, we have ...
2
votes
2answers
571 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
5
votes
3answers
672 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
2answers
121 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
6
votes
4answers
346 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
4
votes
3answers
146 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
6
votes
3answers
2k views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
12
votes
4answers
1k views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
1
vote
4answers
119 views

Does a call to action button on an site for an university make it commercial and reduce its impact ?

I am working on designing a site for a client who wants to create an online music school. The client wants to keep the site very professional with an academic design which would enforce trust. However ...
12
votes
4answers
717 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
1
vote
1answer
192 views

Using different calls to action between platforms… Should cross-channel UX always be consistent? [duplicate]

Possible Duplicate: Is breaking established web conventions in order to be consistent across multiple devices an unexpected (and therefore harmful) user experience? I’ve always advocated ...
5
votes
3answers
139 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
4
votes
4answers
151 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
3answers
197 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...
2
votes
1answer
132 views

Finding the right number of buttons/CTAs to maximise enquiries

I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service. The are quite a few in-depth pages of information about ...
5
votes
3answers
821 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
5
votes
2answers
214 views

How to make this 'Enable SMS' more intuitive

People seem to be missing this 'Enable SMS notifications' link at the top (which i can understand), I'm just looking for a suggestion as to how to make this more intuitive while still keeping the same ...
4
votes
3answers
189 views

When is it okay to hide actions until triggered by a rollover event?

I'm having a hard time articulating to my team what doesn't sit right with me on this design. Here is one of our prototypes: http://50.56.241.135/prototype/pin/feed_unsubscribe.html For one thing, ...
4
votes
4answers
709 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
8
votes
1answer
305 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
13
votes
5answers
2k views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
3
votes
3answers
206 views

How do you convert computer users to mobile users?

How do you convince your computer users to try out your mobile app? The problems I see are: Detection - There's no way to read people's minds and figure out what phone they use based off of what ...
13
votes
2answers
658 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big ...
2
votes
4answers
80 views

Text for offering a free service and user engagement

Which is the better text to use in an image banner for offering a free medical examination service on a website: "Contact us for a free examination" OR "Free examination, contact us for more ...
1
vote
2answers
97 views

Time-aware customer service contact modules?

If a site has module that directs users to call a phone number to receive service, can the module be programmed to recognize the times the call center is open? For instance, the call center is only ...
4
votes
5answers
786 views

Most intuitive icon to represent “me” or “myself” [closed]

For example, in a shopping cart, I may buy this purchase for myself ("me" / "myself" icon), as opposed to gifting it to someone else (box with bow-tie icon). What is the ideal icon to represent ME?
5
votes
4answers
233 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...