a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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0
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3answers
100 views
+50

Hiding a call to action to get in touch?

I'm designing a site for a service, who's main function is to be a database. I have had to anonymize some details. The main user journey involves landing on the site (home page), searching for a ...
5
votes
4answers
404 views

Left-align or right-align a Call to Action button?

We are creating online presentation, and most of the text on the pages is centred, on the last page we have CTA, the button leads to a different website, that is aligned to the left. I was asked to ...
3
votes
4answers
64 views

Descriptive notification or CTA?

I'm working on the notification system for a web app. It has very few messages to display, but these are very important in the use of the platform. I was wondering if it would be best to include ...
1
vote
3answers
65 views

Do I need to include a call to action if the title of an event is also linked?

I'm creating an events calendar for a client, in which I'm listing upcoming events. Event "cards" in the list include the following: title date time location short description call to action to ...
7
votes
5answers
535 views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
2
votes
1answer
98 views

Two main functions when using a floating action button

We are designing a complex app with a lot of different pages/views. From all of the pages we want to be able to "Add" stuff that is relevant to the whole instance. Most times this means you add things ...
1
vote
1answer
117 views

Usage of animated buttons and effects on user experience

I see more and more animated buttons in service oriented web applications, especially in registration and completing an action. In the literature of persuasive psychology, moving objects are used for ...
0
votes
0answers
21 views

Disabling main call to action on signup form [duplicate]

I am working on a sign up form that contains 5 fields - I am sorry, it's too much but those are the business requirements.. I though a good option to keep an optimal UX is to display errors as the ...
0
votes
2answers
75 views

What is the philosophy in terms of UX to keep all of these buttons in the header above all other sections?

I have been experiencing with few admin interfaces until I saw Shopify's admin interface. I noticed that there are two kinds of buttons, in my opinion, there are "call to action" buttons like Add a ...
3
votes
2answers
104 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
5
votes
3answers
168 views

How should I place 3 equally important CTA buttons?

This is an airport transfer quotation form I've created. The user will first select the pick up, destination and number of passengers. Then, they will retrieve the type of vehicle, price and ...
4
votes
3answers
169 views

How to suggest sliding interaction on mobile app?

I'm helping a friend revamp a voting application. During vote creation we would like to let the user remove a proposition by sliding it to the left (rows 3 to 5 in the preview below). Update I ...
1
vote
2answers
80 views

Can/Should primary actions change according to context?

I'm designing an internal system and I'm trying to achieve better consistency amongst the different types of pages that I have. For every functionality the main page is a "Search" page. And given ...
1
vote
1answer
259 views

Responsive Grid View with Hover layer

I have a grid layout which has an hover state which reveals information that are crucial as below. The Content of each Grid Item Dish Name Dish Photo Rating Chef Name Chef Photo Chef Location ...
1
vote
3answers
67 views

Verbs and actions in Dutch

It's common to put verbs in buttons like "Delete" or "Edit", ... . In English I know it's common practice to use the third-person verbs "Delete", "Edit", "Add", "Click here", ... but not the actual ...
0
votes
1answer
61 views

Multiple price point offerings

I'm looking for a way to intuitively display three price points for a single product - leaving the user to decide upon which they'd like to pay. Generally, successful eCommerce sites feature a ...
2
votes
1answer
90 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
3
votes
2answers
67 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
3
votes
3answers
97 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
0
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3answers
125 views

What is a Call To Action?

At the top of this page are: "Ask Question" "Questions", "Tags", "Users", "Badges", "Answers" (1) directly proposes an action "Ask a Question!" (using imperative language). From what I've read ...
1
vote
1answer
118 views

Adding call to action buttons in cluttered Interface

Me and my partner have been arguing on how the User Interface should look like when we add two extra action buttons (Share and Report) while it has little to no space. Here is my design: Note ...
0
votes
2answers
132 views

Call to action as a main navigation link

I have an issue around navigation that I thought I would put to the wider UX world instead of continue the circular discussions within the office. The main goal of our new website is to get people to ...
1
vote
1answer
90 views

Best way to display two call to actions in a single column

Currently the users can "print codes" for the entire group or "invite individuals" by email. Can you imagine a better solution to make it more clear that both options are available without ...
1
vote
1answer
244 views

Does text next to call to action buttons help or hinder the usability?

Should there be additional clarifying text near the button or should the button define the call to action by itself?
1
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3answers
180 views

Studies about using red colors in calls to action?

I should start by mentioning that I am looking for studies or general observations about using the color red. I am less interested in critique about the design. The specific concern that I have is if ...
2
votes
3answers
246 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
0
votes
2answers
55 views

Close button on mobile registration process

I am working on a registration process for a mobile site which uses a progress tracker. On completion of the registration the user is instructed that they need to check their email to activate their ...
2
votes
1answer
116 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
6
votes
3answers
548 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
0
votes
1answer
67 views

What makes a download link in email feel legit?

I'm creating a web app where users can provide snapshots of the page they are viewing and share them via email in a downloadable format. What are best practices for creating a sense of security for ...
0
votes
3answers
98 views

What is Github's project pages call to action?

I've been examining GitHub's design for quite some time now. One thing that I still feel I don't fully understand, from a UX perspective, is the call to action of the project page? In other words, ...
1
vote
5answers
175 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
6
votes
2answers
424 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
0
votes
1answer
73 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...
4
votes
2answers
118 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
1
vote
4answers
117 views

How should I handle calls-to-action on all items in a list?

I have a long list of items with an obvious CTA for each one. The content of the items in the list are different but the CTAs are all the same. This is not in an application context, more a ...
1
vote
1answer
91 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
0
votes
1answer
5k views

Seeking Android equivalent to iOS App Download Prompt [on hold]

I'm wondering if such a pattern exists for android users. See attached image for reference.
0
votes
3answers
361 views

Call to action - Search box or button?

I have a tourism site where the main content is accommodation and activity listings (accommodation and activity providers have their own pages). The site has some other content in the form of ...
0
votes
2answers
75 views

Is there any academical research that pertains to CTA importance and efficiency?

I want to find some very respectable research that unveils the importance and efficiency of calls to action.
4
votes
3answers
222 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
0
votes
3answers
123 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
4
votes
3answers
94 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
1
vote
1answer
83 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
5
votes
4answers
199 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
13
votes
7answers
1k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
2
votes
4answers
126 views

Are classic Call-To-Actions appropriate in corporate website? [closed]

A company, which exports timber wants a corporate website. Is there any sense in classic call-to-action buttons in B2B sites, or are there any other practices?
5
votes
4answers
528 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
6
votes
1answer
383 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
1
vote
2answers
308 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...