a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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2
votes
1answer
60 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
3
votes
2answers
65 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
3
votes
3answers
69 views

Infinitive or imperative for call to actions (for non-english interfaces)?

There is an issue with naming call to actions (or buttons in generally) that doesn't apply in english due to its easy structure but in most other languages there might be differences: Does a call to ...
0
votes
3answers
113 views

What is a Call To Action?

At the top of this page are: "Ask Question" "Questions", "Tags", "Users", "Badges", "Answers" (1) directly proposes an action "Ask a Question!" (using imperative language). From what I've read ...
1
vote
1answer
93 views

Adding call to action buttons in cluttered Interface

Me and my partner have been arguing on how the User Interface should look like when we add two extra action buttons (Share and Report) while it has little to no space. Here is my design: Note ...
0
votes
2answers
93 views

Call to action as a main navigation link

I have an issue around navigation that I thought I would put to the wider UX world instead of continue the circular discussions within the office. The main goal of our new website is to get people to ...
0
votes
0answers
32 views

What is the best way to display two CTA's within a single column

Currently the users can "print codes" for the entire group or invite individuals by email. Can you imagine a better solution to make it more clear that both options are available without prioritizing ...
1
vote
1answer
215 views

Does text next to call to action buttons help or hinder the usability?

Should there be additional clarifying text near the button or should the button define the call to action by itself?
1
vote
3answers
152 views

Studies about using red colors in calls to action?

I should start by mentioning that I am looking for studies or general observations about using the color red. I am less interested in critique about the design. The specific concern that I have is if ...
2
votes
3answers
228 views

Best way to incorporate a call-to-action on an icon (on mobile)

I'm designing an interface to ask for user evaluation on data submitted by other users and I'm stuck on designing simple and effective call-to-action on a counter icon. Context: The favorite is a ...
0
votes
2answers
44 views

Close button on mobile registration process

I am working on a registration process for a mobile site which uses a progress tracker. On completion of the registration the user is instructed that they need to check their email to activate their ...
2
votes
1answer
68 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
5
votes
3answers
370 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
0
votes
1answer
62 views

What makes a download link in email feel legit?

I'm creating a web app where users can provide snapshots of the page they are viewing and share them via email in a downloadable format. What are best practices for creating a sense of security for ...
0
votes
3answers
91 views

What is Github's project pages call to action?

I've been examining GitHub's design for quite some time now. One thing that I still feel I don't fully understand, from a UX perspective, is the call to action of the project page? In other words, ...
1
vote
5answers
154 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
5
votes
1answer
227 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
0
votes
1answer
64 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...
4
votes
2answers
106 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
1
vote
4answers
97 views

How should I handle calls-to-action on all items in a list?

I have a long list of items with an obvious CTA for each one. The content of the items in the list are different but the CTAs are all the same. This is not in an application context, more a ...
0
votes
1answer
68 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
0
votes
1answer
2k views

Seeking Android equivalent to iOS App Download Prompt

I'm wondering if such a pattern exists for android users. See attached image for reference.
0
votes
3answers
326 views

Call to action - Search box or button?

I have a tourism site where the main content is accommodation and activity listings (accommodation and activity providers have their own pages). The site has some other content in the form of ...
0
votes
2answers
70 views

Is there any academical research that pertains to CTA importance and efficiency?

I want to find some very respectable research that unveils the importance and efficiency of calls to action.
4
votes
3answers
188 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
0
votes
3answers
117 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
3
votes
3answers
89 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
1
vote
1answer
71 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
5
votes
4answers
182 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
12
votes
7answers
1k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
2
votes
4answers
122 views

Are classic Call-To-Actions appropriate in corporate website? [closed]

A company, which exports timber wants a corporate website. Is there any sense in classic call-to-action buttons in B2B sites, or are there any other practices?
5
votes
4answers
500 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
6
votes
1answer
279 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
1
vote
2answers
261 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
0
votes
2answers
117 views

Studies about button placement to download reports?

Would it be more natural for the user to click under the text area or in a centralized area of actions. In our example at http://www.bruxzir.com/science-bruxzir-zirconia-dental-crown/, we have ...
2
votes
2answers
370 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
5
votes
3answers
526 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
2answers
116 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
6
votes
4answers
278 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
4
votes
3answers
134 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
6
votes
3answers
1k views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
12
votes
4answers
860 views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
1
vote
4answers
109 views

Does a call to action button on an site for an university make it commercial and reduce its impact ?

I am working on designing a site for a client who wants to create an online music school. The client wants to keep the site very professional with an academic design which would enforce trust. However ...
10
votes
4answers
553 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
1
vote
1answer
169 views

Using different calls to action between platforms… Should cross-channel UX always be consistent? [duplicate]

Possible Duplicate: Is breaking established web conventions in order to be consistent across multiple devices an unexpected (and therefore harmful) user experience? I’ve always advocated ...
5
votes
3answers
129 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
4
votes
4answers
139 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
3answers
181 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...
2
votes
1answer
126 views

Finding the right number of buttons/CTAs to maximise enquiries

I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service. The are quite a few in-depth pages of information about ...
5
votes
3answers
637 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...