a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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0
votes
2answers
37 views

Close button on mobile registration process

I am working on a registration process for a mobile site which uses a progress tracker. On completion of the registration the user is instructed that they need to check their email to activate their ...
2
votes
1answer
49 views

How to order call to actions (view, edit, delete) in a horizontal row?

I have a table with multiple rows of data. The last column of this data table contains a group of icons representing actions a user can perform on that row of data. Actions include: View, Print, Edit, ...
3
votes
3answers
190 views

Primary Action Button Colors

There was some debate at my current place of employment regarding the order of primary buttons. In this case, a user has taken action to remove a user. There is a small call to action that launches ...
0
votes
1answer
47 views

What makes a download link in email feel legit?

I'm creating a web app where users can provide snapshots of the page they are viewing and share them via email in a downloadable format. What are best practices for creating a sense of security for ...
0
votes
3answers
78 views

What is Github's project pages call to action?

I've been examining GitHub's design for quite some time now. One thing that I still feel I don't fully understand, from a UX perspective, is the call to action of the project page? In other words, ...
1
vote
5answers
109 views

Should “Learn More” CTA be used as a link or button?

Does it make sense to use "Learn More" as a button to expand more contents? See example: http://www.starbucksstore.com/coffee/coffee,default,sc.html Some of my colleagues argue that after you've ...
5
votes
1answer
138 views

Should a call to action float in a long page?

I was reading this excellent site http://www.goodui.org/ when one of the points made me think Repeating your call to action is a strategy that is more applicable to longer pages, or repeating ...
0
votes
1answer
60 views

How does one know which call to action to optimise for?

Say that a website has a "contact us" form and button and a "start free trial" button that should both be persistently displayed as the user navigates around the site...Should they both be given equal ...
4
votes
2answers
86 views

Using faces in call to action buttons, good or bad?

We have a client who is pretty set in using images of her staff on call to action buttons. I can see how it would build trust for the user to see a face since their service involves speaking to ...
1
vote
4answers
83 views

How should I handle calls-to-action on all items in a list?

I have a long list of items with an obvious CTA for each one. The content of the items in the list are different but the CTAs are all the same. This is not in an application context, more a ...
0
votes
1answer
42 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
0
votes
1answer
289 views

Seeking Android equivalent to iOS App Download Prompt

I'm wondering if such a pattern exists for android users. See attached image for reference.
0
votes
3answers
284 views

Call to action - Search box or button?

I have a tourism site where the main content is accommodation and activity listings (accommodation and activity providers have their own pages). The site has some other content in the form of ...
0
votes
2answers
67 views

Is there any academical research that pertains to CTA importance and efficiency?

I want to find some very respectable research that unveils the importance and efficiency of calls to action.
4
votes
3answers
144 views

Best Practices for call to action buttons on non e-commerce site?

I am designing a corporate website for a software company, with primary colour scheme comprising of red, black and white. Breaking away from this colour scheme will just look wrong, and I do not want ...
0
votes
3answers
110 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
3
votes
3answers
87 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
1
vote
1answer
57 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
4
votes
4answers
171 views

Text link distinction

I am working on on a site which uses a hover state on a link within copy (a window pops up, much like a tool tip) as well as a standard link (which takes the visitor to another page). The distinction ...
12
votes
7answers
881 views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
2
votes
4answers
111 views

Are classic Call-To-Actions appropriate in corporate website? [closed]

A company, which exports timber wants a corporate website. Is there any sense in classic call-to-action buttons in B2B sites, or are there any other practices?
5
votes
4answers
462 views

What are your views on having a button that says “Don't click this button”?

Yes, I know it sounds ridiculous but let me explain what I want to do! The app that I work on is quite massive but also quite out of date in terms of the front-end. The worst thing about the app is ...
6
votes
1answer
215 views

Best practices for content placeholders?

I'm currently designing a Profile page that requires users to add a variety of items using forms (different forms for each section). When they first create their account, the Profile will be ...
1
vote
2answers
219 views

clearest place for 'call to action' button?

I'm working on some wireframes and I've heard that just to the right of center is best for the primary object on your website. Is this right? and if not, where is the best place to have a 'call to ...
0
votes
2answers
110 views

Studies about button placement to download reports?

Would it be more natural for the user to click under the text area or in a centralized area of actions. In our example at http://www.bruxzir.com/science-bruxzir-zirconia-dental-crown/, we have ...
2
votes
2answers
229 views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
5
votes
3answers
427 views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
5
votes
2answers
111 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
6
votes
4answers
246 views

Forms: Ensuring the next button is always above the fold in multiple page forms

I'm designing forms in a PPC / landing page style format where the user has arrived from an ad on a search engine page - this user is very likely to be interested in the product that I'm offering. ...
4
votes
3answers
125 views

How to create a call to action for small kids?

I read most of the call to action articles out there..however most of them rely on the fact the user can read and understand what the call to action does. I am designing an app for kids (age 2-3) to ...
6
votes
3answers
797 views

How does “upload an image” behave in a Responsive Design environment?

i.e. "Upload CTA" usually launches an OS based file selection interface on desktop devices. How would this work within a responsive design environment if the user is on a mobile browser. Would it / ...
11
votes
4answers
759 views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
1
vote
4answers
102 views

Does a call to action button on an site for an university make it commercial and reduce its impact ?

I am working on designing a site for a client who wants to create an online music school. The client wants to keep the site very professional with an academic design which would enforce trust. However ...
10
votes
4answers
447 views

Forcing users to update software (or at least make them work not to)

I'm a mac user, and every so often I see this: Which is great and all, but it often interrupts my workflow as the notification appears above all open windows and only disappears when selecting one ...
1
vote
1answer
157 views

Using different calls to action between platforms… Should cross-channel UX always be consistent? [duplicate]

Possible Duplicate: Is breaking established web conventions in order to be consistent across multiple devices an unexpected (and therefore harmful) user experience? I’ve always advocated ...
5
votes
3answers
120 views

How can I indicate that you can view more of a similar items or results?

I am currently building a web application with associates various questions and answers to a specific page in a book. Without going into too much detail, a question can be associated to multiple ...
3
votes
4answers
123 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
3answers
152 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...
2
votes
1answer
122 views

Finding the right number of buttons/CTAs to maximise enquiries

I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service. The are quite a few in-depth pages of information about ...
5
votes
3answers
518 views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
5
votes
2answers
191 views

How to make this 'Enable SMS' more intuitive

People seem to be missing this 'Enable SMS notifications' link at the top (which i can understand), I'm just looking for a suggestion as to how to make this more intuitive while still keeping the same ...
4
votes
3answers
168 views

When is it okay to hide actions until triggered by a rollover event?

I'm having a hard time articulating to my team what doesn't sit right with me on this design. Here is one of our prototypes: http://50.56.241.135/prototype/pin/feed_unsubscribe.html For one thing, ...
4
votes
4answers
510 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
8
votes
1answer
264 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
11
votes
5answers
998 views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
3
votes
3answers
182 views

How do you convert computer users to mobile users?

How do you convince your computer users to try out your mobile app? The problems I see are: Detection - There's no way to read people's minds and figure out what phone they use based off of what ...
11
votes
2answers
528 views

Is there a 'science' to what colors to use on primary 'call-to-action' buttons?

I was wondering what research I can find on what colors to use for primary 'call-to-action' buttons. I know the size of the button and the contrast it has in relation to its background play a big ...
2
votes
4answers
75 views

Text for offering a free service and user engagement

Which is the better text to use in an image banner for offering a free medical examination service on a website: "Contact us for a free examination" OR "Free examination, contact us for more ...
1
vote
2answers
78 views

Time-aware customer service contact modules?

If a site has module that directs users to call a phone number to receive service, can the module be programmed to recognize the times the call center is open? For instance, the call center is only ...
4
votes
5answers
662 views

Most intuitive icon to represent “me” or “myself” [closed]

For example, in a shopping cart, I may buy this purchase for myself ("me" / "myself" icon), as opposed to gifting it to someone else (box with bow-tie icon). What is the ideal icon to represent ME?