Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

learn more… | top users | synonyms

2
votes
1answer
44 views

How much can we trade off between productivity and UX? [on hold]

This scenario is happening in our company. More than 15 business-oriented, data-driven applications are getting built, that commonly show charts, lists (with filtering and paging), entry forms, and ...
0
votes
0answers
55 views

Designing a UI personality from metaphors [on hold]

Few months ago I asked this question Expressing brand personality in the UI with animation Turns out IBM has some excellent examples ...
1
vote
1answer
77 views

What to avoid when adding the slogan/value proposition to the logo to reinforce branding?

A quick review of some websites shows some different strategies for implementing the logo and 'slogan', and I was wondering if there is a discrepancy between implementation or technical considerations ...
3
votes
3answers
190 views

UI UX best practice in changing applications app bar color?

Hi I am designing an app for Android and IOS both will have appbars. I have a branding color of blue which is used in the app bars in the all of my activities. I am thinking of changing the app bar ...
4
votes
3answers
159 views

Aligning UI animation and interaction to brand identity

When coming up with a brand identity, designers will come up with brand guidelines, colors, font style and sizes, usage guidelines, do's and don'ts some brands like intel, macdonalds and intel even ...
7
votes
6answers
649 views

Expressing brand personality in the UI with animation

Working on giving some character to the APP UI by coming up with some animation presets. These could be used on various elements of the app and will be included in a style guide. Hope to follow a ...
2
votes
1answer
105 views

Does brand logo placement increase user trust?

Does brand logo placement for signed-in users increase user trust and experience for a product? An example is the "StackExchange" word mark at the top left vs no wordmark. Facebook's iOS mobile app ...
0
votes
1answer
50 views

How to show brand & logo for every images on an E-Commerce website?

I am working for an E-Commerce website, the company sells goods Online and they took photos from goods and products. They work on it a lot and spend time and money and don't like other websites copy ...
3
votes
5answers
331 views

Branding and Red color

I making a web service prototype and design, this service designed for internal use (something like CRM). Main branding color of our company is Red (like #d50000). But red is almost always used for ...
1
vote
2answers
109 views

Considerations when naming a new user feature (eg. Snapchat Stories, Facebook Timeline)

With the right name, an otherwise complex web feature can be easily understood and digested by users. Snapchat use of Stories to describe the idea of piecing together different snap videos to tell a ...
17
votes
2answers
5k views

Having 4 colors in logo, like Google, Microsoft and eBay, For which kind of companies does work too? [closed]

In Google , Microsoft , eBay and some other corporate companies , they use 4 colors in their logos. Blue,Red,Green and Yellow. How does it help their branding? and for which kind of companies does ...
2
votes
1answer
76 views

Using a registered trademark in an action button

Over the weekend I ate at a Red Robin with their new "Ziosk" electronic menu/payment system. The final payment screen asks you to select a tip amount and confirm. Shown below (in a larger, more ...
48
votes
7answers
22k views

Why is Google's “I'm Feeling Lucky” button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
0
votes
2answers
110 views

Personal Websites - Simple or Animated, how to balance between creativity and content-ambiguity? [closed]

Personal websites are a space to showcase personal skills, and show passion about different things, whether by writing articles, or building things. Animated websites, sometimes, are hard to be ...
1
vote
1answer
62 views

Alternatives to logos or screenshots for a group of products?

We're in the process of updating a (gov't, educational) website that includes about 15 loosely related learning products. They're not really a "suite" - just a mishmash created over the past several ...
2
votes
5answers
197 views

Website logo: include the TLD or not?

Should a website logo include the TLD ".net"? Background to my specific case: I'm in the process of redesigning / relaunching a website, which includes redesigning the site logo. The site is moving ...
2
votes
1answer
99 views

Branding applications

What are some helpful guidelines and/or best practices when branding multiple applications (could also apply to web sites) without just making them all look the same. Edit: The original question ...
1
vote
1answer
88 views

Acronym-based navigation (organizing by product vs function)

I'm working on a new medical product that currently has all of its functionality branded. For example, instead of saying "Insurance" on the sidebar (which goes to a data table of insurance data), it ...
7
votes
3answers
332 views

Applications without title bar: how to show the user which application they're using

Many modern applications have no title bar, starting with the menu at the top of the window. How can you keep the user aware of which application they're using without a title bar? Here's an example ...
4
votes
2answers
555 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
1
vote
1answer
129 views

Which language to use for an European brand name?

This is a UX question as the brand name initially (=when unknown) diverges a first feeling about a company. We have a Slovak company that is has what a single keyword about what we are doing inside ...
4
votes
2answers
142 views

Writing quotes of a business name with star as hyphen

I have a business with a name e.g. "my business". Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
14
votes
3answers
651 views

Are Domain Hacks usable?

A Domain Hack is when the top level domain (ux.stackexchange.com) and sometimes the subdomain (ux.stackexchange.com) is used to spell out a word instead of being used as a country code (.us, .uk) or ...
2
votes
3answers
339 views

Offering live chat support: Specific tasks at first, or anything & everything?

I am curious about chat support as part of an overall user experience strategy for a brand or company website. When planning the addition of live chat support as part of your customer experience ...
3
votes
3answers
776 views

Where is the best position for company logo in services login page?

I'm designing the UX and UI of a suite of products which are SaaS services. These products work just like Microsoft online services, or very similar to Google Apps for businesses. I'm stuck with the ...
6
votes
6answers
240 views

Is the notion of “like”ing content too closely tied of Facebook?

We are implementing a "like" feature on our web product, but we want to avoid being tied or compared to Facebook. While our functionalities differ vastly, we do utilize a "news feed" style of content ...
3
votes
2answers
282 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
8
votes
2answers
739 views

How do people react to domain names without a logical meaning, such as wadja?

I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now. Let's say ...
3
votes
3answers
82 views

How can we associate a generic app with a specific provider on first launch?

I'm creating a mobile application for a company that provides the software for car rental companies. The app will enable a user to book a car rental. This is where it gets tricky... There needs to ...
13
votes
2answers
425 views

Best practice for brand/logo change in web UI

The SaaS project I work on was acquired by a new company back in 2009. We are finally preparing to do a branding/logo change. We are split in-house between whether to do a cold-turkey change, or a ...
8
votes
6answers
742 views

Adding a tagline to a logo

I'm working on a website redesign. I have suggested that we should add a tagline to the logo to make clear what this page is all about. The client argument is that most people already know what this ...
1
vote
0answers
228 views

Should I be concerned about naming/branding a community-drive site after its audience instead of its content topic? [closed]

Should I be concerned about naming/branding a community-drive site after its audience instead of its content topic? The site specifics which may affect the answer are: the site is strictly about ...
6
votes
4answers
730 views

Archive of iOS / android app icons?

In creating an iOS app icons, it'd be great to see if I'm getting too close to anything that is already out there... but is there any good way to check? I haven't come across any archives out there ...
0
votes
1answer
93 views

Visitor's reactions on web development agency's page?

I need to step-up of the freelance side and step into a more business side of web agencies and I need your opinions about how people react on your philosophy and decide to go or leave you. The way I ...
2
votes
2answers
110 views

Information Graphics vs Brand Awareness

I'm looking for some information on mapping color to graphs. To be more specific, I've got a bunch of graphs that represent Twitter, Facebook, LinkedIn and now Google+ in line charts. We've had an on ...
1
vote
3answers
327 views

Geek-friendly website design for a software shop [closed]

We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
4
votes
4answers
1k views

How to get the difference between Corporate and Consumer Branding across to clients?

This seems to be a regular question that comes up during conversations at work. We provide solutions to corporate companies but the end users are inevitably consumers. We seem to be in a Design by ...