Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers or organizations

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3
votes
3answers
132 views

What is a good UI metaphor for switching roles user plays in the application?

I am building a conference/tradeshow application where a user can assume multiple roles within the application and within a particular conference. For example a user can be an attendee, and have ...
27
votes
6answers
4k views

Why is Google's “I'm Feeling Lucky” button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
2
votes
3answers
71 views

How can we associate a generic app with a specific provider on first launch?

I'm creating a mobile application for a company that provides the software for car rental companies. The app will enable a user to book a car rental. This is where it gets tricky... There needs to ...
11
votes
2answers
256 views

Best practice for brand/logo change in web UI

The SaaS project I work on was acquired by a new company back in 2009. We are finally preparing to do a branding/logo change. We are split in-house between whether to do a cold-turkey change, or a ...
8
votes
6answers
450 views

Adding a tagline to a logo

I'm working on a website redesign. I have suggested that we should add a tagline to the logo to make clear what this page is all about. The client argument is that most people already know what this ...
1
vote
0answers
210 views

Should I be concerned about naming/branding a community-drive site after its audience instead of its content topic? [closed]

Should I be concerned about naming/branding a community-drive site after its audience instead of its content topic? The site specifics which may affect the answer are: the site is strictly about ...
9
votes
2answers
430 views

Are Domain Hacks usable?

A Domain Hack is when the top level domain (ux.stackexchange.com) and sometimes the subdomain (ux.stackexchange.com) is used to spell out a word instead of being used as a country code (.us, .uk) or ...
0
votes
1answer
74 views

Visitor's reactions on web development agency's page?

I need to step-up of the freelance side and step into a more business side of web agencies and I need your opinions about how people react on your philosophy and decide to go or leave you. The way I ...
2
votes
2answers
84 views

Information Graphics vs Brand Awareness

I'm looking for some information on mapping color to graphs. To be more specific, I've got a bunch of graphs that represent Twitter, Facebook, LinkedIn and now Google+ in line charts. We've had an on ...
5
votes
2answers
430 views

How do people react to domain names without a logical meaning, such as wadja?

I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now. Let's say ...
6
votes
4answers
562 views

Archive of iOS / android app icons?

In creating an iOS app icons, it'd be great to see if I'm getting too close to anything that is already out there... but is there any good way to check? I haven't come across any archives out there ...
2
votes
3answers
265 views

Geek-friendly website design for a software shop [closed]

We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not ...
4
votes
4answers
416 views

How to get the difference between Corporate and Consumer Branding across to clients?

This seems to be a regular question that comes up during conversations at work. We provide solutions to corporate companies but the end users are inevitably consumers. We seem to be in a Design by ...