Bias is a preconceived inclination toward a particular, often one-sided, view or perception.

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4answers
86 views

Best way to ask a question about a mostly subconscious behavior?

I need to know how much web shoppers in certain countries pay attention to and care about ccTLDs (country code top-level domain e.g. .co.uk or .fr) That is, does it matter to a UK web shopper if a ...
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2answers
76 views

Getting honest feedback on usability tests

I work in a small company where I'm the only UX person on the team. We're in the process of conducting usability testing on an important section of the system that involves transforming of existing ...
4
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4answers
233 views

What practical steps can I take to reduce bias in usability testing?

I'm acutely sensitive to bias in usability testing. For example, I'm aware that task-selection bias is an issue, so I try to keep the tests more open/loose and let participants explore. I know that ...
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vote
1answer
66 views

How important is the location bias with usability testing for a company?

I am planing to do a usability test for a company. It is a usability test (first one to be done) for a web product in the final stages of development. How important is the location, where the ...
2
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1answer
99 views

Is there a disconnect between the fields of neuroscience and user experience on the topic of horizontal-bias?

Jakob Nielsen says that: Horizontal Attention Leans Left While evidence from neuroscience, as described by Jeremy Tunnell (Product Manager for Stack Exchange) suggests that "the brain’s visual system ...
8
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3answers
204 views

Show the current votes before or after voting?

When votes are shown before someone votes, there seems to be crowd mentality that results in the post with the most votes (usually the first answer) getting disproportionally more votes - even when ...
12
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3answers
2k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...