Bias is a preconceived inclination toward a particular, often one-sided, view or perception.

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What practical steps can I take to reduce bias in usability testing?

I'm acutely sensitive to bias in usability testing. For example, I'm aware that task-selection bias is an issue, so I try to keep the tests more open/loose and let participants explore. I know that ...
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vote
1answer
56 views

How important is the location bias with usability testing for a company?

I am planing to do a usability test for a company. It is a usability test (first one to be done) for a web product in the final stages of development. How important is the location, where the ...
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2k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...
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1answer
97 views

Is there a disconnect between the fields of neuroscience and user experience on the topic of horizontal-bias?

Jakob Nielsen says that: Horizontal Attention Leans Left While evidence from neuroscience, as described by Jeremy Tunnell (Product Manager for Stack Exchange) suggests that "the brain’s visual system ...
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3answers
197 views

Show the current votes before or after voting?

When votes are shown before someone votes, there seems to be crowd mentality that results in the post with the most votes (usually the first answer) getting disproportionally more votes - even when ...