The study of how people make decisions, cognitive limitations and biases, and the application thereof to influence behavior. See also gamification.
21
votes
2answers
1k views
Do progress bars help completion rates?
I'm expanding on a question I posed in comments on How do you indicate progress to users in a multi-step form?.
Roland made the comment "because everybody wants to reach 100% percent" when discussing ...
9
votes
3answers
177 views
Evaluation period with or without license key?
Are there any studies that indicate whether there is a negative effect of requiring users to apply for and enter a license key to e.g. a 30 day evaluation of (non-SaaS) software?
My feeling is that ...
8
votes
2answers
600 views
What is the name for the technique used on Yammer, LinkedIn etc profile pages?
The technique I mean is where the profile page will say "You have completed 60% of your profile, fill in your x, y and z to get to 100%." I think this is a very powerful technique but I can't remember ...
4
votes
2answers
145 views
Do users come back after looking for a promo code?
An answer to a question on whether promo codes do more harm than good, mentioned that 27% of users will abandon a shopping cart to look for a promo code. As a follow-up, are there any statistics or ...
3
votes
8answers
353 views
What motivates people to keep on sharing ideas, develop new concepts and innovate on online innovation communities? [closed]
I'm very interested in crowd-sourcing and online innovation communities. Currently, I'm conducting research on what motivates users to continue sharing ideas, developing concepts, funding projects and ...
