The study of how people make decisions, cognitive limitations and biases, and the application thereof to influence behavior. See also gamification.

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2
votes
2answers
91 views

How to validate reviews?

I'm in a situation where there is no accounts. There is only offer-centers (which need quality ratings) and offer-takers. Every time an offer is taken a transaction is taken there is evidence of it, ...
0
votes
1answer
50 views

Online shop - difference between reduced price and new price. Which one should be more visible?

New price = reduced price Old price = old, bigger price This is how i see the process: See New price Evaluate option to buy See Old price Evaluate option to buy with price difference as ...
4
votes
2answers
164 views

Do users come back after looking for a promo code?

An answer to a question on whether promo codes do more harm than good, mentioned that 27% of users will abandon a shopping cart to look for a promo code. As a follow-up, are there any statistics or ...
3
votes
8answers
566 views

What motivates people to keep on sharing ideas, develop new concepts and innovate on online innovation communities? [closed]

I'm very interested in crowd-sourcing and online innovation communities. Currently, I'm conducting research on what motivates users to continue sharing ideas, developing concepts, funding projects and ...
9
votes
3answers
201 views

Evaluation period with or without license key?

Are there any studies that indicate whether there is a negative effect of requiring users to apply for and enter a license key to e.g. a 30 day evaluation of (non-SaaS) software? My feeling is that ...
9
votes
2answers
867 views

What is the name for the technique used on Yammer, LinkedIn etc profile pages?

The technique I mean is where the profile page will say "You have completed 60% of your profile, fill in your x, y and z to get to 100%." I think this is a very powerful technique but I can't remember ...
21
votes
2answers
2k views

Do progress bars help completion rates?

I'm expanding on a question I posed in comments on How do you indicate progress to users in a multi-step form?. Roland made the comment "because everybody wants to reach 100% percent" when discussing ...