An anchor refers to a technique used to manipulate a user's ability to make an unbiased assumption. Anchors often are an unrealistic starting point (price or time) that cause users to regard other similar points as reasonable by comparison. Note that the term anchor is occasionally also used for ...
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1answer
155 views
Are web sites designed with anchors (instead of individual pages), trending because of 960 grids? or is there a different concept at play?
I quite like the minimalism that a long page design provides for a landing page. By keeping everything simple and providing more focus on a core product. I just haven't been able to find many examples ...
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139 views
Where should 'decoy' options be placed?
I've been thinking about the placement of decoy products. For example, let's say you have a menu with
A. an egg and cheese sandwich for $5.00 (the decoy option)
B. an egg, cheese, avocado, ...
