the analysis of large data sets (such as website visitor behaviour or business process execution) to observe and visualise patterns, with common goals being improvement in user engagement, profitability or user experience

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22 views

Is there an analytics tool that does not sample? [closed]

After learning to google analytics samples data, I'm looking to find a tool that does not present sampled data – and thus is viable for low usage volumes. Some web apps have low usage but high value. ...
1
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0answers
25 views

UX research intelligence - how to achieve operational success? [closed]

How do startups and mid sized companies share UX information such as UX analytics, UX research and user tests? I'm working at a small company and trying to establish a UX department (we have me and ...
3
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5answers
101 views

ethics - Should a Mac app ask the user permission for gathering data about their hardware?

I am programming and designing a Mac OS X system monitoring app. In order to improve the functionality of the app, it will collect this data and send it to my web backend: Type of device OS version ...
20
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7answers
2k views

How to determine the oldest browser version to support before you have users

I'm working on a brand new website and trying to figure out how to decide the oldest version of IE to support since I have absolutely no user information to look at. Most of the answers I come across ...
1
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3answers
71 views

How often to review analytics for a client?

I'm trying to write up a UX project plan for a client and I have included a web analytic review in there. My thought is that it would be sufficient to review their web analytics once a month to make ...
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3answers
99 views

Is there a heatmap solution that works behind a login redirect?

I've been looking for a heatmap to collect analytics on user clicks and behavior; however, I haven't found one that reliably works behind a login redirect. Surely something exists. I've tried: ...
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1answer
74 views

What are some of the user research methods conducted for an analytics based product?

I am currently put in a project of designing an analytics product. I was wondering what are the best methods to conduct user research in this area. More Information : The target market is CEOs, CMOs, ...
2
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1answer
90 views

Can't find or don't need

It is very often that we find ourselves analyzing metrics and coming to the same cross-roads, do we remove this feature because it's not needed or do we change the way it's presented because it's not ...
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5answers
1k views

Real life example how use Google Analytics to improve UX

I'm currently working as a visual designer for a small startup and because we are really small we don't have money to hire UX expert, so I'm trying to do UX as well. We are measuring many kinds of ...
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2answers
144 views

what do users expect to find on a “contact us” page?

My contact us page has a 90% hard bounce rate. What do users expect to find on the contact us page? I would like to reduce the bounce rate and engage the visitors more.
6
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2answers
220 views

What is the term to describe the percentage of users that don't proceed from one page to another?

What is the term used to describe the percentage of users that don't continue in a flow? For example, if only 50% of users go from the login screen to the profile screen, what do you call that?
2
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2answers
214 views

Best practices to document user flow for your portfolio

As a UX contractor, much of my work is under non disclosure agreements. In order to document and present user flows in my portfolio, what's the best way to show examples without risking confidential ...
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1answer
113 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
4
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3answers
200 views

What is better: A general dashboard area or one area for each context?

I´m working on the UX area of a company that works with a web application suite related with BPM, ECM, PFMEA, and a lot of other "letters". Now we are wornking on the integration, the analysis of the ...
1
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1answer
232 views

How do you measure performance/success of web based applications?

When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions ...
0
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1answer
146 views

When in a design process would you define KPIs

I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question: When in a ...
4
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2answers
237 views

Heuristic Evaluation: only for problems?

I am currently preparing myself to conduct a heuristic evaluation of a web application. I am choosing the main tasks to analyse and I already set up which heuristics I want to follow: Nielsen's 10 ...
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2answers
118 views

How to utilize analytics for mobile consideration

The company I work for has about 15% of their users/prospective members coming from a Mobile non/desktop device. Though that is not a high number, it is still a decent number. The data is collected ...
5
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4answers
358 views

Is a short stay on Web Page always bad?

There are a lot of articles discussing the fact that users tend to leave a web page in a very short time. Anything from 10 to 30 seconds is what you can expect from a user - and that is generally bad. ...
3
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3answers
2k views

Can web analytic tools track user's behavior across tabs?

I'm curious about logging user actions across multiple tabs; is a user's actions across multiple tabs within a browser trackable? So from user's point of view is there an additional element of privacy ...
15
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3answers
590 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
2
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3answers
255 views

Clicktracking tools [closed]

Does anybody have any recommendations for affordable clicktracking tools. An initial search brought me to crazyegg, but I am curious if there are tools out there, that dont cost me a lot of money, but ...
2
votes
3answers
180 views

Improving UX based on inaccurate stats

I've installed Google Analytics in our company's web applications. The problem is the application use legacy code (frames), so the stats we receive aren't very accurate. My question is, as a UX ...
3
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4answers
468 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...