the analysis of large data sets (such as website visitor behaviour or business process execution) to observe and visualise patterns, with common goals being improvement in user engagement, profitability or user experience

learn more… | top users | synonyms

1
vote
1answer
96 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
4
votes
3answers
173 views

What is better: A general dashboard area or one area for each context?

I´m working on the UX area of a company that works with a web application suite related with BPM, ECM, PFMEA, and a lot of other "letters". Now we are wornking on the integration, the analysis of the ...
1
vote
1answer
157 views

How do you measure performance/success of web based applications?

When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions ...
0
votes
1answer
127 views

When in a design process would you define KPIs

I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question: When in a ...
4
votes
2answers
167 views

Heuristic Evaluation: only for problems?

I am currently preparing myself to conduct a heuristic evaluation of a web application. I am choosing the main tasks to analyse and I already set up which heuristics I want to follow: Nielsen's 10 ...
1
vote
2answers
82 views

How to utilize analytics for mobile consideration

The company I work for has about 15% of their users/prospective members coming from a Mobile non/desktop device. Though that is not a high number, it is still a decent number. The data is collected ...
5
votes
4answers
267 views

Is a short stay on Web Page always bad?

There are a lot of articles discussing the fact that users tend to leave a web page in a very short time. Anything from 10 to 30 seconds is what you can expect from a user - and that is generally bad. ...
3
votes
3answers
644 views

Can web analytic tools track user's behavior across tabs?

I'm curious about logging user actions across multiple tabs; is a user's actions across multiple tabs within a browser trackable? So from user's point of view is there an additional element of privacy ...
14
votes
3answers
487 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
2
votes
3answers
229 views

Clicktracking tools [closed]

Does anybody have any recommendations for affordable clicktracking tools. An initial search brought me to crazyegg, but I am curious if there are tools out there, that dont cost me a lot of money, but ...
2
votes
3answers
88 views

Improving UX based on inaccurate stats

I've installed Google Analytics in our company's web applications. The problem is the application use legacy code (frames), so the stats we receive aren't very accurate. My question is, as a UX ...
3
votes
4answers
367 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...