the analysis of large data sets (such as website visitor behaviour or business process execution) to observe and visualise patterns, with common goals being improvement in user engagement, profitability or user experience

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1answer
43 views

Is there a heatmap solution that works behind a login redirect?

I've been looking for a heatmap to collect analytics on user clicks and behavior; however, I haven't found one that reliably works behind a login redirect. Surely something exists. I've tried: ...
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1answer
38 views

What are some of the user research methods conducted for an analytics based product?

I am currently put in a project of designing an analytics product. I was wondering what are the best methods to conduct user research in this area. More Information : The target market is CEOs, CMOs, ...
2
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1answer
89 views

Can't find or don't need

It is very often that we find ourselves analyzing metrics and coming to the same cross-roads, do we remove this feature because it's not needed or do we change the way it's presented because it's not ...
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4answers
453 views

Real life example how use Google Analytics to improve UX

I'm currently working as a visual designer for a small startup and because we are really small we don't have money to hire UX expert, so I'm trying to do UX as well. We are measuring many kinds of ...
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2answers
133 views

what do users expect to find on a “contact us” page?

My contact us page has a 90% hard bounce rate. What do users expect to find on the contact us page? I would like to reduce the bounce rate and engage the visitors more.
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2answers
205 views

What is the term to describe the percentage of users that don't proceed from one page to another?

What is the term used to describe the percentage of users that don't continue in a flow? For example, if only 50% of users go from the login screen to the profile screen, what do you call that?
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2answers
164 views

Best practices to document user flow for your portfolio

As a UX contractor, much of my work is under non disclosure agreements. In order to document and present user flows in my portfolio, what's the best way to show examples without risking confidential ...
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1answer
104 views

Is asking the user to “Activate Now” to activate an offer a good user experience?

I've noticed this recently with the email offers I receive from a certain brand that I frequent. They'd send a email with an offer - the dates when the offer is valid for - and CTA with "Activate ...
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3answers
188 views

What is better: A general dashboard area or one area for each context?

I´m working on the UX area of a company that works with a web application suite related with BPM, ECM, PFMEA, and a lot of other "letters". Now we are wornking on the integration, the analysis of the ...
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1answer
195 views

How do you measure performance/success of web based applications?

When I find/read articles about analytics and especially setting KPIs, they're always about websites & web shops. As I'm now more into web based (business) applications including mobile versions ...
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1answer
138 views

When in a design process would you define KPIs

I was reading this article by Avinash Kaushikin which he states that bad KPIs will lead to bad user experiences. A very good article. But it got me thinking about the following question: When in a ...
4
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2answers
210 views

Heuristic Evaluation: only for problems?

I am currently preparing myself to conduct a heuristic evaluation of a web application. I am choosing the main tasks to analyse and I already set up which heuristics I want to follow: Nielsen's 10 ...
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2answers
99 views

How to utilize analytics for mobile consideration

The company I work for has about 15% of their users/prospective members coming from a Mobile non/desktop device. Though that is not a high number, it is still a decent number. The data is collected ...
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4answers
320 views

Is a short stay on Web Page always bad?

There are a lot of articles discussing the fact that users tend to leave a web page in a very short time. Anything from 10 to 30 seconds is what you can expect from a user - and that is generally bad. ...
3
votes
3answers
1k views

Can web analytic tools track user's behavior across tabs?

I'm curious about logging user actions across multiple tabs; is a user's actions across multiple tabs within a browser trackable? So from user's point of view is there an additional element of privacy ...
14
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3answers
532 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
2
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3answers
246 views

Clicktracking tools [closed]

Does anybody have any recommendations for affordable clicktracking tools. An initial search brought me to crazyegg, but I am curious if there are tools out there, that dont cost me a lot of money, but ...
2
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3answers
178 views

Improving UX based on inaccurate stats

I've installed Google Analytics in our company's web applications. The problem is the application use legacy code (frames), so the stats we receive aren't very accurate. My question is, as a UX ...
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4answers
425 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...