usually short bits of text, audio or video meant to promote a product or idea that are usually not directly requested by a user.

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48
votes
13answers
13k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
20
votes
7answers
3k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
14
votes
6answers
1k views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
13
votes
7answers
2k views

Ads, when the user has no internet connection

I have an Android app which, in free version, has an ad block at the top of the screen. Of course users can see ads only if they're connected to internet. If they are not connected they get the same ...
12
votes
5answers
964 views

When soliciting donations on a website, should you start by providing a box for the donation amount?

A coworker forwarded me some feedback she had come across during an annual giving network discussion regarding website design for online giving websites: I'm jealous of this ...
12
votes
7answers
5k views

Is there a “best place” to put ads in an app to avoid user irritation or will users look over them anyway?

I'm embarking on a new project and one of the stipulations from the client is that the Android app I am designing MUST have banner ads in it but they are also to be put where they will "cause the ...
9
votes
3answers
2k views

Infinite scrolling and page views

I'm working on a content-delivery portal restyle. Basically, it has huge lists of addresses and numbers (sort of whitepages). What I was wondering is: I wanted to test infinite scrolling and avoid ...
8
votes
1answer
328 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
7
votes
2answers
587 views

Best UX to ask for donations

I currently run a free local hiking site for California and people have recently been suggesting I add a way to enable people to give donations since the site is free. Has anyone had success asking ...
7
votes
1answer
283 views

Best practice to ask for donation on a windows application?

How to ask for donation on a free windows application, without risking being pushy ? This old question is only talking about websites: Best UX to ask for donations I want to remind people to donate, ...
6
votes
2answers
327 views

In-house advertisement

How do you do an effective in-house advertisement? An in-house ad promotes a feature on your site. For example, you just launched a new forum. From some existing high traffic page, you put an ad ...
6
votes
3answers
1k views

Why do laptops have so many stickers?

They're telling me who made the OS, who made the processor, who made the speakers, who made the graphics card and who put all of these together! Such details are acceptable on the packaging, but once ...
6
votes
4answers
178 views

Is it bad to post an app update to only show ads?

So, I have made an app and it's getting it's fair share of action on the Play Store. It is free and currently contains no adverts. I am nearing completion of integration with Flurry Ads. I am also ...
6
votes
1answer
292 views

UX of background advertising (or other options)

My company's users use a website that features advertising from specific sponsors. The ads are all directly related to the content of the page and the situation in which the user is viewing the page ...
5
votes
5answers
1k views

Where are good places to display ads on a webpage?

Where on a webpage is the best chance that a visitor will notice an ad and look at it?
5
votes
3answers
157 views

When forms should be intrusive

I used to think it was always my job to make forms and interfaces as unobtrusive as possible. More recently, I've realized it is sometimes necessary to slow the user down (within reason) especially ...
5
votes
2answers
554 views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
5
votes
1answer
876 views

How do interstitial ads impact site UX?

(Spawned by How should Ad splash pages be handled for those with ads disabled?) Has any data been published on the impact of interstitial (whole page ads between content) on the user's experience? Is ...
5
votes
2answers
217 views

How to place advertisements effectively, but not annoyingly

I was wondering the best way to place advertising on a website, so users don't feel like the advertising is forced upon them. It can often make a website unpleasant to be on (like quite a lot of u), ...
5
votes
1answer
113 views

engaging users in freemium services

there are applications nowadays that give options to perform certain in-app functionalities/services, but then link to an explanation of the functionality/service, followed by a statement saying "pay ...
5
votes
3answers
132 views

Designing for both customers and businesses in the same product

The Problem I am in the process of designing a 'deal' tracking kind of site except rather than offering discounts on products or specific deals as such, The site offers a 'hub' for viewing and ...
4
votes
4answers
304 views

For video content, are intros or outros less intrusive?

For a brief time my Youtube channel had a little Intro to build some branding and show off my channel name. I quickly found that, at least to me, it was pretty annoying and only delayed my ability to ...
4
votes
4answers
339 views

Labeling an advertisement

Management at my company said we needed to start labeling our ads. We need to make it clear that an ad is not part of our site by putting the word "advertisement" near the ad. (A) Is labeling ads ...
4
votes
1answer
212 views

How should Ad splash pages be handled for those with ads disabled?

I see it all too often; I click a link to an article on the web and I get this: It's not (as) readily apparent it's an ad screen, at first I thought it was the classic "white screen" of a page that ...
4
votes
2answers
234 views

User reaction on different form of advertisements

I am planning of creating a free software in upcoming months. I also wants to monetize my advertise my software by different forms of advertisements. These are: A) PPC advertisement on web site : ...
3
votes
4answers
620 views

How can I make advertisements more appealing in my webpages?

I am currently designing a webpage and I want to had ads to help with costs of keeping the site up, but I don't want to decrease the quality of the site so much that people don't want to visit the ...
3
votes
1answer
2k views

(When/How often/Where) should I show my admob insterstitial ads? [closed]

I am developing an Android app about jokes, this is a simple schema about it: I want to implement admob interstitial ads and I would like to know about the best way to do it. For example: Where ...
3
votes
2answers
184 views

Price too low to show!

We've all seen it: We're browsing through the products comparing prices trying to find the best deal when we run into one of these advertisements. "Price too low to show" normally followed with ...
3
votes
2answers
298 views

why do ads load before content on so many websites?

A lot of times when I'm browsing on a mobile device in an area with low reception, pages will seemingly load forever and then appear all at once. I've since learned to tell my mobile browser to stop ...
3
votes
4answers
185 views

Place Ad after Title or Lead text?

I have a blog that focuses on list articles (10 Photos of Cats You Like) that are structured like this: > Title > Facebook Share > Lead Text > Image #1 > Image #2 > Image #3 > ...
3
votes
3answers
135 views

Meeting both user and advertiser needs

I'm designing an app for a client that's geared for college students. I can't give specifics as to what the app does, so I'll do my best to frame the question. As part of this app, each participating ...
3
votes
2answers
354 views

Positive explanatory caption accompanying ad banner

Let's say you have a website - that is either a non-profit or otherwise positions itself as good for community - that runs banner ads to cover some of it's costs. I was wondering what would be the ...
3
votes
1answer
297 views

Recommended time to show an interstitial before it closes itself?

What would be an optimal amount of time to show an interstitial before it closes automatically? Bearing in mind both the information is succesfully conveyed and the frustration of the user is ...
2
votes
2answers
394 views

How to incorporate adverts into a highly stylised website?

I have a design planned for a site I'm developing. Nothing on paper yet, it's all just a concept in my mind right now, so please bear with me! The site is sort of like a blog / news site. There will ...
2
votes
1answer
373 views

Best practices for ads on responsive websites

I don't see a lot of responsive websites with banner ads on them (at least when I view them on a cell phone). What would you say are the things to keep in mind when incorporating ads into a responsive ...
2
votes
1answer
97 views

“You're leaving” modal dialogs - good UX?

On Wikia-powered sites, when you click on a external link, you're greeted with: You are leaving ... Your browser will redirect you to the page you requested in a few seconds. Want to go back? ...
2
votes
3answers
321 views

Where to place advertisement with the least irritation to the user

I am wondering where I should place adverts for my site. I understand a bit about human computer interaction. So I am assuming that the adverts need to be positioned in places where they will catch ...
2
votes
1answer
82 views

What do you call these advertising popups on greyed background overlaid on the web page you're reading

I see more and more of these. Use case: You're reading an article on some news web site and after a while, when you're half way through, a popup gets in the way proposing to subscribe to some ...
2
votes
2answers
409 views

Ok to show iAd beneath Tab Bar?

Would it be acceptable in an iPhone app to show the iAd underneath the bottom tab bar? I know that this is not ideal, but for programming reasons I find that it may be necessary. Does this impact the ...
1
vote
1answer
92 views

Should I use initial pop-ups that cover the entire screen for advertising?

I have a website where I want to advertise a specific product/service. Is it OK to use an in-page pop-up that grays out the rest of the screen to show this product, or will this turn away visitors? ...
1
vote
1answer
67 views

Does penalizing “Ad Blocker” users limit a company's user experience?

I have been using chrome's Ad blocker plugin to block annoying ads on websites. Recently, more and more websites won't let users enter their website when they have Ad Blocker on. For example, Frobes ...
1
vote
2answers
256 views

Google Chrome extensions and revenue without ads

A few years ago I developed a Google Chrome extension which unexpectedly got a fair share of users. Recently, I've been contacted by a company which devolves a big chunk of it's profits to a ...
1
vote
3answers
275 views

Ads that expand on hover aka. engagement ads

Expanding on https://www.thinkwithgoogle.com/products/engagement-ads.html -- is anybody aware of any research that covers usability vs. profitability in hover-to-expand ads (aka. engagement ads) vs. ...
1
vote
2answers
128 views

Where should I place the leaderboard ad? [closed]

I've seen the leaderboard ad mainly being displayed on two locations: above header and below header. Above: Below: My question is, why did these websites went for one option over the other?
1
vote
2answers
176 views

Showing / Hiding Inactive Features in a Product

I'm currently working on a product that includes a few features and other sub-products that aren't always included in the basic package. These features are opt-in and the client would have to pay an ...
1
vote
1answer
222 views

Color schemes for text ads

What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links. The Norwegian Color Empire gave the "Color of the year" award ...
1
vote
1answer
293 views

Advertisement headers for a website

What are some good ways to incorporate a 728x90 ad into the header of a site keeping the navigation in mind?
0
votes
5answers
260 views

Why are pop up ads still present?

People are very good at avoiding ads, especially those who know that they are ads. Usually, I see pop ads on less popular websites. And I also think people who are not very much internet literate ...
0
votes
1answer
111 views

Full screen and centre page advertisement take overs

I'm looking for any stats on the effects of displaying full screen and centre page advertisement take overs on a webpage? - specifically on editorial style websites where the user is tasked with ...
0
votes
3answers
623 views

Banner Ad placement in a mobile app

Where should you put banner advertising in a mobile app? Specifically take this mockup for example. https://pbs.twimg.com/media/A8HcBC7CQAEuQnd.png:large Above title? Below title? Below navbar? ...