usually short bits of text, audio or video meant to promote a product or idea that are usually not directly requested by a user.

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5
votes
1answer
876 views

How do interstitial ads impact site UX?

(Spawned by How should Ad splash pages be handled for those with ads disabled?) Has any data been published on the impact of interstitial (whole page ads between content) on the user's experience? Is ...
48
votes
13answers
13k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
14
votes
6answers
1k views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
12
votes
5answers
962 views

When soliciting donations on a website, should you start by providing a box for the donation amount?

A coworker forwarded me some feedback she had come across during an annual giving network discussion regarding website design for online giving websites: I'm jealous of this ...
20
votes
7answers
3k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
7
votes
2answers
587 views

Best UX to ask for donations

I currently run a free local hiking site for California and people have recently been suggesting I add a way to enable people to give donations since the site is free. Has anyone had success asking ...
5
votes
1answer
113 views

engaging users in freemium services

there are applications nowadays that give options to perform certain in-app functionalities/services, but then link to an explanation of the functionality/service, followed by a statement saying "pay ...
5
votes
5answers
1k views

Where are good places to display ads on a webpage?

Where on a webpage is the best chance that a visitor will notice an ad and look at it?
4
votes
1answer
212 views

How should Ad splash pages be handled for those with ads disabled?

I see it all too often; I click a link to an article on the web and I get this: It's not (as) readily apparent it's an ad screen, at first I thought it was the classic "white screen" of a page that ...