usually short bits of text, audio or video meant to promote a product or idea that are usually not directly requested by a user.

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0
votes
0answers
43 views

What are options for a “soft” paywall? [closed]

Google consumer surveys is a "soft" paywall, where the user answers marketing questions to gain access to content. I have seen other soft paywalls, where the user has to watch a video ad. What are ...
2
votes
2answers
241 views

How to incorporate adverts into a highly stylised website?

I have a design planned for a site I'm developing. Nothing on paper yet, it's all just a concept in my mind right now, so please bear with me! The site is sort of like a blog / news site. There will ...
5
votes
3answers
259 views

Why do laptops have so many stickers?

They're telling me who made the OS, who made the processor, who made the speakers, who made the graphics card and who put all of these together! Such details are acceptable on the packaging, but once ...
1
vote
2answers
159 views

Google Chrome extensions and revenue without ads

A few years ago I developed a Google Chrome extension which unexpectedly got a fair share of users. Recently, I've been contacted by a company which devolves a big chunk of it's profits to a ...
11
votes
7answers
1k views

Is there a “best place” to put ads in an app to avoid user irritation or will users look over them anyway?

I'm embarking on a new project and one of the stipulations from the client is that the Android app I am designing MUST have banner ads in it but they are also to be put where they will "cause the ...
0
votes
2answers
133 views

Should an iOS app ad show the minimum iOS version and/or the minimum device required?

I was asked what the minimum requirements of the app are from our marketing team. What do they need from an user experience perspective: The minimum iOS version required (iOS 6.1) The minimum ...
0
votes
1answer
266 views

When to use all lowercase

On the internet, and in certain shops, I've noticed that sometimes each word is capitalised in, for instance an advert or navigation bar and logo; sometimes sentence case is used and sometimes all ...
12
votes
5answers
474 views

When soliciting donations on a website, should you start by providing a box for the donation amount?

A coworker forwarded me some feedback she had come across during an annual giving network discussion regarding website design for online giving websites: I'm jealous of this ...
9
votes
3answers
1k views

Infinite scrolling and page views

I'm working on a content-delivery portal restyle. Basically, it has huge lists of addresses and numbers (sort of whitepages). What I was wondering is: I wanted to test infinite scrolling and avoid ...
4
votes
2answers
150 views

User reaction on different form of advertisements

I am planning of creating a free software in upcoming months. I also wants to monetize my advertise my software by different forms of advertisements. These are: A) PPC advertisement on web site : ...
7
votes
1answer
158 views

Best practice to ask for donation on a windows application?

How to ask for donation on a free windows application, without risking being pushy ? This old question is only talking about websites: Best UX to ask for donations I want to remind people to donate, ...
3
votes
4answers
415 views

How can I make advertisements more appealing in my webpages?

I am currently designing a webpage and I want to had ads to help with costs of keeping the site up, but I don't want to decrease the quality of the site so much that people don't want to visit the ...
1
vote
1answer
173 views

Color schemes for text ads

What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links. The Norwegian Color Empire gave the "Color of the year" award ...
6
votes
4answers
149 views

Is it bad to post an app update to only show ads?

So, I have made an app and it's getting it's fair share of action on the Play Store. It is free and currently contains no adverts. I am nearing completion of integration with Flurry Ads. I am also ...
5
votes
3answers
109 views

Designing for both customers and businesses in the same product

The Problem I am in the process of designing a 'deal' tracking kind of site except rather than offering discounts on products or specific deals as such, The site offers a 'hub' for viewing and ...
0
votes
3answers
370 views

Banner Ad placement in a mobile app

Where should you put banner advertising in a mobile app? Specifically take this mockup for example. https://pbs.twimg.com/media/A8HcBC7CQAEuQnd.png:large Above title? Below title? Below navbar? ...
45
votes
13answers
12k views

Why don't users want to see adverts relating to products/services they might be interested in?

As we all know, Google's content display network, as well as many other successful setups rely on delivering targeted adverts to users to increase the chances of adverts falling in front of the ...
6
votes
1answer
229 views

UX of background advertising (or other options)

My company's users use a website that features advertising from specific sponsors. The ads are all directly related to the content of the page and the situation in which the user is viewing the page ...
4
votes
4answers
251 views

For video content, are intros or outros less intrusive?

For a brief time my Youtube channel had a little Intro to build some branding and show off my channel name. I quickly found that, at least to me, it was pretty annoying and only delayed my ability to ...
5
votes
2answers
371 views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
2
votes
3answers
254 views

Where to place advertisement with the least irritation to the user

I am wondering where I should place adverts for my site. I understand a bit about human computer interaction. So I am assuming that the adverts need to be positioned in places where they will catch ...
13
votes
7answers
1k views

Ads, when the user has no internet connection

I have an Android app which, in free version, has an ad block at the top of the screen. Of course users can see ads only if they're connected to internet. If they are not connected they get the same ...
5
votes
2answers
158 views

How to place advertisements effectively, but not annoyingly

I was wondering the best way to place advertising on a website, so users don't feel like the advertising is forced upon them. It can often make a website unpleasant to be on (like quite a lot of u), ...
13
votes
6answers
615 views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
8
votes
1answer
264 views

Do ads with 'buttons' in them increase Click-Through Rate?

I've seen a number of ads with a clear call-to-action button, like this one: It seems to give the ad a place to click, even though the whole ad is technically clickable. Do ads like this tend to ...
3
votes
2answers
273 views

Positive explanatory caption accompanying ad banner

Let's say you have a website - that is either a non-profit or otherwise positions itself as good for community - that runs banner ads to cover some of it's costs. I was wondering what would be the ...
3
votes
1answer
129 views

Recommended time to show an interstitial before it closes itself?

What would be an optimal amount of time to show an interstitial before it closes automatically? Bearing in mind both the information is succesfully conveyed and the frustration of the user is ...
19
votes
7answers
2k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
1
vote
1answer
227 views

Advertisement headers for a website

What are some good ways to incorporate a 728x90 ad into the header of a site keeping the navigation in mind?
3
votes
1answer
471 views

How do interstitial ads impact site UX?

(Spawned by How should Ad splash pages be handled for those with ads disabled?) Has any data been published on the impact of interstitial (whole page ads between content) on the user's experience? Is ...
4
votes
1answer
159 views

How should Ad splash pages be handled for those with ads disabled?

I see it all too often; I click a link to an article on the web and I get this: It's not (as) readily apparent it's an ad screen, at first I thought it was the classic "white screen" of a page that ...
5
votes
3answers
140 views

When forms should be intrusive

I used to think it was always my job to make forms and interfaces as unobtrusive as possible. More recently, I've realized it is sometimes necessary to slow the user down (within reason) especially ...
6
votes
2answers
278 views

In-house advertisement

How do you do an effective in-house advertisement? An in-house ad promotes a feature on your site. For example, you just launched a new forum. From some existing high traffic page, you put an ad ...
7
votes
2answers
410 views

Best UX to ask for donations

I currently run a free local hiking site for California and people have recently been suggesting I add a way to enable people to give donations since the site is free. Has anyone had success asking ...
4
votes
4answers
257 views

Labeling an advertisement

Management at my company said we needed to start labeling our ads. We need to make it clear that an ad is not part of our site by putting the word "advertisement" near the ad. (A) Is labeling ads ...
5
votes
5answers
757 views

Where are good places to display ads on a webpage?

Where on a webpage is the best chance that a visitor will notice an ad and look at it?