A way to test the UX of an application by displaying one version of it to 50% of the users of the application, and displaying another version to the rest of the users. You then compare how the two versions performed by using metrics such as click through rates, the average time on the site, etc.

learn more… | top users | synonyms

6
votes
4answers
1k views

How to A/B test a published IOS and Android app on actual users?

I've published several apps on IOS and Android adding flurry to measure the interaction that is happening in those apps, however, I'd love to enhance this interaction and make my apps more useful by ...
7
votes
5answers
280 views

What are the best A/B tools? [closed]

I have a few pages to A/B test, and I am looking for the best tools to use for this? Is there a "standard" or favorite industry tool?
12
votes
5answers
320 views

Tips for A/B testing?

There seems to an increasing number of A/B testing services (such as Google Website Optimiser) and people using them. Have you got any tips on using and analysing the results from them?
4
votes
5answers
310 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
7
votes
4answers
1k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
2
votes
2answers
530 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...