A way to test the UX of an application by displaying one version of it to 50% of the users of the application, and displaying another version to the rest of the users. You then compare how the two versions performed by using metrics such as click through rates, the average time on the site, etc.
I've published several apps on IOS and Android adding flurry to measure the interaction that is happening in those apps, however, I'd love to enhance this interaction and make my apps more useful by ...
I have a few pages to A/B test, and I am looking for the best tools to use for this? Is there a "standard" or favorite industry tool?
There seems to an increasing number of A/B testing services (such as Google Website Optimiser) and people using them. Have you got any tips on using and analysing the results from them?
When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...