My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
We've just run an A/B test for one of our landing pages using Visual Website Optimizer. We are an online hotel booking reservation site. The landing page shows information about a particular hotel ...
When user testing is performed, users are often presented with a serious of variations of a product and observed to see where they excelled and where they had trouble. People will often click in areas ...