12
votes
4answers
466 views

A/B Testing Technique

My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
14
votes
2answers
222 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
6
votes
2answers
322 views

Unexpected A/B testing results

We've just run an A/B test for one of our landing pages using Visual Website Optimizer. We are an online hotel booking reservation site. The landing page shows information about a particular hotel ...
6
votes
10answers
506 views

Isn't all user testing essentially a way of gathering how people think things should work?

When user testing is performed, users are often presented with a serious of variations of a product and observed to see where they excelled and where they had trouble. People will often click in areas ...