Tagged Questions
-1
votes
3answers
73 views
A/B or multi-variate testing as replacement for UX design?
It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
6
votes
9answers
392 views
Isn't all user testing essentially a way of gathering how people think things should work?
When user testing is performed, users are often presented with a serious of variations of a product and observed to see where they excelled and where they had trouble. People will often click in areas ...
