12
votes
4answers
469 views

A/B Testing Technique

My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
7
votes
2answers
280 views

A/B test shows unexplainable winner for a remote goal

We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...
1
vote
4answers
190 views

Who should be responsible for A/B testing and conversion optimization?

Currently, I'm wearing many hats, but looking to expand our team and eventually dedicate someone to running A/B, MVT and conversion optimizations for us. With companies where even minor % ...
5
votes
3answers
267 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...