A way to test the UX of an application by displaying one version of it to 50% of the users of the application, and displaying another version to the rest of the users. You then compare how the two versions performed by using metrics such as click through rates, the average time on the site, etc.
3
votes
0answers
30 views
How can I learn A/B testing independently? [closed]
I'm looking for an independent project to learn A/B testing on, and I'm trying to figure out which A/B testing tools are commonly used for:
Mobile
Games
Web
And I'm also aware that the common ...
1
vote
2answers
66 views
For landing page A/B testing, how do you recruit from a niche market?
I'm currently working with a client that has not launched the full website yet, but is A/B testing ads to drive member acquisition. The ads direct users to a landing page that collects user e-mails. ...
-1
votes
3answers
73 views
A/B or multi-variate testing as replacement for UX design?
It seems like in a business-driven organization (i.e. where the sales and marketing team has a bigger say) that offer software products or services, A/B testing is used as a way to improve and measure ...
4
votes
1answer
104 views
A/B Testing Home Page of an Ecommerce Site
I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page.
The company I work ...
3
votes
1answer
95 views
A/B Testing vs Cohort Analysis
I had a few questions about A/B Testing vs Cohort Analysis (dividing users based on registration time).
1.) Is A/B testing mainly used for UX design changes (such as change in Sign Up button Color) ...
12
votes
4answers
391 views
A/B Testing Technique
My friend and I were having a discussion about different ways of A/B testing. His technique was to make a single small change (e.g. changing the colour of a button) and then perform A/B Testing to see ...
12
votes
2answers
162 views
How to realistically test blog headlines before publishing?
I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
6
votes
1answer
173 views
A/B testing a site with low traffic
I've always been very interested in A/B testing, but have never had the opportunity to implement it on any websites.
I work at a digital agency where the main reason why we haven't been able to ...
2
votes
2answers
63 views
What metric should I use for A/B testing of a blog homepage?
We are launching a blog about web design. The goal of our blog is of an ordinary content site - to get visitors to read as many articles as possible (NOT to get ad impressions).
Our designer has ...
7
votes
2answers
251 views
A/B test shows unexplainable winner for a remote goal
We ran a test where we tested 3 different button colors for a Call to Action. The CTA led to our offers page (where we had special offers to sign up for a TV package). But of the 3 variations, none ...
1
vote
1answer
90 views
I have a few significantly different layouts I want to test, is A/B or MVT testing the best approach?
I've read that A/B testing and MVT are best for testing smaller scale changes (i.e. button color, headline copy, etc), but are they also suitable for testing two (or more) very different designs? ...
1
vote
4answers
144 views
Who should be responsible for A/B testing and conversion optimization?
Currently, I'm wearing many hats, but looking to expand our team and eventually dedicate someone to running A/B, MVT and conversion optimizations for us.
With companies where even minor % ...
1
vote
1answer
90 views
A/B Testing and Duplicate Content
Now that Google can crawl/index content from JavaScript, how are page variants treated by Google by serving a slightly different versions when A/B testing?
Is it advisable to add references to the ...
3
votes
5answers
286 views
Testing OK/Cancel buttons
Related: OK/Cancel on left/right?
I have been looking in to whether OK/Cancel should be on left or right, and after looking at lots of views on each side it seems there are good reasons for both. I ...
5
votes
3answers
267 views
Unexpected A/B testing results
We've just run an A/B test for one of our landing pages using Visual Website Optimizer.
We are an online hotel booking reservation site.
The landing page shows information about a particular hotel ...
4
votes
3answers
687 views
How to A/B test a published IOS and Android app on actual users?
I've published several apps on IOS and Android adding flurry to measure the interaction that is happening in those apps, however, I'd love to enhance this interaction and make my apps more useful by ...
5
votes
2answers
507 views
A/B testing for mobile apps? [duplicate]
Possible Duplicate:
How to A/B test a published IOS and Android app on actual users?
Is there any proper way and tool to do A/B testing in mobile apps to find the users' engagement and pain ...
6
votes
1answer
105 views
What do you do with an inconclusive AB Test? Keep the change or lose it?
Short Version
If you run an AB Test, and the results are that there's no difference in your key metric, do you keep the experimental version, or revert the site back to the control?
Story Version
...
2
votes
1answer
76 views
Multivariate test conversion: short vs long path
Let's assume we a workflow with 3 steps.
Page 1 is our landing page.
Page 2 is the form (signup).
Page 3 is the conversion page (thank you page).
To test variations on page 1, I am running a ...
13
votes
2answers
1k views
How much do “where did you hear about us?” type questions impact signup/conversion rates?
There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
1
vote
2answers
367 views
Increasing add-to-cart rate, decreasing conversion?
I am currently optimising an e-commerce website.
The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested.
The ...
4
votes
3answers
216 views
Better purchase conversions for single page vs. multiple?
I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
6
votes
9answers
392 views
Isn't all user testing essentially a way of gathering how people think things should work?
When user testing is performed, users are often presented with a serious of variations of a product and observed to see where they excelled and where they had trouble. People will often click in areas ...
1
vote
1answer
96 views
Is there any testing methodology similar to A/B testing, but without a specific goal?
Please forgive me; this may be somewhat long-winded.
I work in an academic library. I'd like to study how well assorted features of our site are serving our users' needs; for example, labeling of UI ...
4
votes
5answers
259 views
A/B Testing Homepage Variants
When trying out new homepage layouts / styles, is A/B testing the best way to do this?
With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
1
vote
1answer
139 views
Which people do I choose for large scale A/B testing?
What are the best practices for deciding which users to admit to a large scale A/B test on a website? Below are two of my concerns on this choosing process.
Veteran users' aversion to change
Humans ...
7
votes
5answers
238 views
What are the best A/B tools? [closed]
I have a few pages to A/B test, and I am looking for the best tools to use for this? Is there a "standard" or favorite industry tool?
1
vote
2answers
234 views
What other solutions do you use besides A/B tests for testing the efficiency of two site structures?
I've designed new site structures for one of our clients, and want to test which brings better conversion rates.
using A/B testing seems obvious but are there any other solutions to cite ...
6
votes
2answers
197 views
Are there any easy to use A/B Testing frameworks?
How to do A/B testing is a difficult problem. Are there any frameworks or tools out there that ease the pain?
3
votes
5answers
396 views
Is A/B testing a worthwhile use of resources for the end user of a mobile app?
Web sites can enable A/B testing by serving a different page, for example. A mobile app would have to collect data and return it. As a matter of principle, is it okay to have software "phone home" ...
7
votes
1answer
95 views
Are simultaneous tests on different stages of a multi-step form statistically independent?
I want to do some test-and-learn on a multi-step form using infrastructure which appears to support conducting and reporting of A/B/n tests.
If my site had two different forms I could simultaneously ...
11
votes
5answers
274 views
Tips for A/B testing?
There seems to an increasing number of A/B testing services (such as Google Website Optimiser) and people using them. Have you got any tips on using and analysing the results from them?
9
votes
4answers
128 views
A/B Testing. How should it be done?
I just stumbled upon Google Website Optimizer. Is this the way to go?
How do you normaly do A/B tests with your website?
