Icons in menus are often full-color. Even though the page an icon/menu item controls is not active, the icon still appears in its normal hues. To distinguish the icon which is active, a designer will often change he background-color surrounding the icon. As examples, consider the Google Chrome developer toolbar...

...and also the Apple toolbar shown in figure 14-14: http://developer.apple.com/library/mac/#documentation/UserExperience/Conceptual/AppleHIGuidelines/XHIGWindows/XHIGWindows.html#//apple_ref/doc/uid/20000961-BABIFCFJ
But another set of techniques can be employed. One option is to have a washed out version of the icons which are not active, so the Chrome Developer toolbar would become:

Or consider the WordPress Admin dashboard screen, where only the active icon has color. http://codex.wordpress.org/images/3/30/dashboard.png
Or consider Google Analytics, where all of the sidebar icons are always greyscale. http://www.google.com/intl/en/analytics/tour.html
My question(s): what option do you find preferable? Is it too distracting to have all your menu icons be full-color, even when they're not active? Should this (possible) level of distraction be something you have to weigh when considering the other elements of the page that are more important? Have there been usability studies in this area?
If your reaction is that greyed out icons indicate "disabled", then a follow-up question would be: if all icons are in a greyed-out version (ala Google Analytics), do you find that preferable to full color icons?
