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Has someone researched the amount of recipients who respond to newsletter emails, and see "Delivery to the following recipient failed permanently"? -The ratio is probably high. People who reply generally have an interest in your product, but need further convincing. You're losing potential customers by ignoring their questions! What are your thoughts? |
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I guess the main reason is that you don't have to filter auto-replies from real replies manually.* For a better UX you should always include a prominent reply email link/address in your newsletter message. *Note: This is only relevant for "out of office"-style messages, error messages (delivery failed etc.) should be handled by a bounce manager. |
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It is always my suggestion to clients to use authenticated emails when sending their campaigns. The email still may be FROM salesinfo@companyname.com but it reduces failures and prevents blacklisting of their actual email server. |
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You are absolutely correct. All online communications from an entity should have some form of human responding. Why don't they? Shortsightedness...budget over UX...all sorts of reasons, really...none of them GOOD reasons. |
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Probably because that is not the objective of that specific newsletter. It might be relevant to have a real email address if you have a relative small amount of subscribers, but if you have tens of thousands, that can be really tricky. Moreover, the purpose of the newsletter is to get the people from their email inbox to your website and let them follow the normal client process. Having to answer people directly can prove to be an effort that is not profitable. If the newsletter is done correctly, it should be clear for the subscribers what he has to do next and where to go if he needs more information. |
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