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I have a few pages to A/B test, and I am looking for the best tools to use for this? Is there a "standard" or favorite industry tool?

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closed as not constructive by Benny Skogberg, JonW Mar 10 '13 at 9:26

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

If this question is about "Best" A/B tools, then I'd like to see motivation from answerers on why their tool is the best. Right now it's just a list of A/B tools which you could get by Googling. What can we do to improve the quality of answers here to make this a unique resource so people don't have to Google? – Rahul May 12 '11 at 23:41
up vote 7 down vote accepted

Google offers a free AB tester callled Website Optimizer

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I would advise you to try this new tool:

I think this should be the future of A/B testing! You can use it without any html/css knowledge. It is for business users, who know marketing and not programming.

And it is reasonably priced!

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I'm a big fan of Optimizely.

Visual editing. Easy goal setting. Real-time reporting. Retroactive goal data. Simple to use interface.

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I've used Vertster and found it to be a worthy (though not free) tool for A/B and multivariate testing.

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Omniture (now Adobe's) Test and Target

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