I have just been in a meeting to discuss our company's new website. There was a lot of support for video being included on the home page. The video would include key messages and client's saying how good we are etc. the feeling around the room was that this would be the best way to communicate these messages with the visitors to the site.
I suggested that this was not a good idea but struggled to come up with any concrete reasons other than it could slow the page load down. My gut feel is that it is wrong to do this and will make the content harder to consume, but I could be wrong.
Are there any reasons why video should not be added to the home page?
We are a small business that offer bespoke eLearning services, the site is to generate leads and promote the business etc.