I just logged into Mandrill, and I noticed their page has only 2 buttons "Get SMTP credentials" and "Get API Keys"
I also noticed these 2 buttons lead to the same place.
This is a great UX example in my opinion and I would like to use this as an example.
- They focus on 2 features. (I am sure they have a lot more, but they focus on the most valuable features for the user)
- They added an unnecessary page just to let the user know about these 2 features. I am sure all users who log into Mandrill immediately know their main 2 features. No documentation no nothing. I would pay a lot to get this in my products.
I am trying to educate myself about UX so my questions are:
- Is there a name for this technique?
- Are there any resources I can read more about this.