Many modern applications have no title bar, starting with the menu at the top of the window. How can you keep the user aware of which application they're using without a title bar?
Here's an example of an application facing this same problem:
(Can anyone even tell what application this screenshot is from?)
Management says they want the new style of not having a title bar, but in dropping it, they lose the brand recognition we would have by keeping our name/logo at the top of the screen.
At the moment, they're pointing to the application shown in the example picture as "proof" that you don't need anything to show which application it is.
How can I keep the user aware of which application this is without a title bar?