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We have an ecommerce site - daily deal website.

I would like to get your opinion on what website width should be. I was thinking about 1000px OR 1200px. But in the case of 1000px we would display 3 products in a line, and on 1200px - 4 products in a line; we display products in a grid.

I am afraid that 4 products in line would be a little too much information. What do you think?

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3 Answers 3

It really depends on how much information you're showing with the product to me.

If you're just showing the product image, price and name I wouldn't set a limit on how many across you can go at all. As long as the information can breathe, it looks nice and it's easy to follow.

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I don't know. There is definitely a point where the line is too long, and the eye is drawn to the right rather than down the page. Which can have the effect of de-emphasising usability features like filtering that traditionally live in a left-hand nav. –  Racheet May 14 at 15:52

I'm not aware of any research supporting a specific number of columns on a product listing page, and I've been looking. So in the absence of research, I'd suggest falling back on convention.

There are definitely usability problems with going with too many columns. At the point where the long line of product images starts drawing the eye to the right of the screen, rather than than down the page, you start to visually de-emphasise usability controls sat on the left of the page.

In general, most responsive designs currently used seem to cap out at 5 columns total. Assuming you've got a left-hand nav, then following that convention you can comfortably stretch to 4 columns of products, but shouldn't go to 5.

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Yahoo small business website uses 920px and displays maximum 3 products in a row. I find it displaying good on mobile phones if not excellent.

  • Sorry, missed the question heading last time, thanks for pointing out
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He has already said he's going for a responsive design. That doesn't just mean fitting loads of items into a row just because you have the space for it. Also, I don't really see how site loading speed is relevant to this particular situation. With responsive design you still have to load everything, regardless of how many items are in a row. –  JonW Apr 14 at 14:30
Site loading speed depends upon site structure. How much products you stuff in a particular area determines how many KBs user has to download in his browser to get full view of the page. –  munirasim.com Apr 14 at 14:51

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