Is it bad practice to launch a webpage in Safari from your iOS app? It seems to have its pro's and con's.
- The transition to Safari looks better than to an in-app browser
- Users are more comfortable using Safari because they use it more often
- The overall layout/look of Safari looks better than in-app browsers
- Less customization
- Once users leave your app, there is no guarantee they will return
What would your advice be regarding this? The UX for viewing the webpage would increase probably, though it may hurt me in the long run.