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I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways to go about each.

For example, say I own a site to adopt cats, and there are 5 ways to do so:

  1. Select from cats we currently have
  2. Look through cats that have been adopted in the past to find one similar
  3. Choose a recommended breeder to breed you a cat
  4. Let several breeders reach out to you
  5. Rent a cat

How can I maximize getting a new user to do one of the above tasks? My first thought was something like a PanelBar for easy switching (then A/B test which option to default expand), but I'm not sure.

Do you have a recommendation? (This is targeting Desktop only, for now)

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can you tell me if the site is for PC or hand held devices or both? –  sree Mar 24 at 9:48
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Rent a cat? What is this site, really? –  dan1111 Mar 24 at 13:06
    
Do you want the user to select a section to view its details of just load the first section when he comes to the page. Consider your panel bar, so do you want the user to click on a section and view its details or just show the list of currently available cats as the default view ? –  roni Apr 28 at 10:07
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1 Answer 1

Since you mentioned the different selections having equal weight in importance, I would present them equally on the page.

Better possible options:

  • A standard menu, with short descriptions underneath each option

  • Radio buttons if you want the user to only choose one option and then move on to the next step

Users spend very little time on landing pages so I would avoid hiding anything with panels.

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