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Does anybody have any stats/reports/trends about the use of 'Request a call back' forms on websites and whether they are effective? How often are they used? Are they better than a standard contact form? What alternatives are best for this type of delegated CTA? Interested to hear any insights the community has. |
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We're trialling a 'request call back' function on our mobile site, because the limited form factor provided by mobiles isn't conducive to form filling. It's early days and I've no decent web analytics yet to be able to report (mainly because volumes are low and the mobile service was only launched (quietly) a few weeks ago). Also, I don't think we do 'request call back' functionality on the full site so it'll difficult to compare success/failure. When I do have something to report I'll let you know. |
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