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I know I can A/B test, but I would like to see if there's any research available for this topic.

I would also like to know where such a button should be located for maximum impact (conversion increase).

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I don't know of any studies, but usually the easiest it is to get information and contact the owner/creator/person in charge of a site, the most confidence that generates, that, in the end, helps to get more users because they trust the site. Of course, that person has to answer mails, otherwise, the exact opposite happens. –  PatomaS Feb 22 at 10:02

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