I am in an early stage of designing a food-related mobile app with a social component. I have two main options:
- Clean, simplistic approach with focusing on the food images as the main attraction. (users will have their images from existing social networks)
- Fun, colorful design with maybe a mascot and a Nintendo-style icons. (users will have their images as one of a preset character icons)
What are the PROs/CONs for each approach? And are there any studies out there showing if users lean more towards one or the other?
App Description: The app allows people to share photos of their meals, a user can follow another user and see the list of shared meals and order them for himself/herself.
Update I'm describing the user interface here not the general user experience. For example foursquare have one of the best gamification experience, yet they have a clean, simplistic design.