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I want to create a new logo for myself.
Because I love typographic logos, I'll create such a logo.

The most of the logos I see are square, but for a typographic logo it is sometimes hard to create a square logo (the logo should stand for "stage picture").

So is it good practice to create a non-square logo or why should I defently use a square logo?

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closed as off-topic by Matt Obee, Benny Skogberg, Bart Gijssens, André, Code Maverick Feb 21 at 15:23

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This is not really about UX topic but more graphic design. –  Abektes Feb 21 at 9:48
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This question appears to be off-topic because it is about graphic design and not UX. Probably belongs over on graphicdesign.stackexchange.com. –  Matt Obee Feb 21 at 9:49
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@Abektes: Okay then sorry. But I I want more to know why it should be square (I don't think the most logos are square because of the designer who like this more, but because of the user experience), and not HOW should I design it... –  user1720004 Feb 21 at 10:01
    
And when I take a look to the "Related" Questions, there are a lot of questions about the size of some design elements. And exactly this is what I want to know. –  user1720004 Feb 21 at 10:05
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@NicolasBarbulesco Yes indeed, circle is actually better than square because of the same reason that you mentioned. –  Abektes Apr 1 at 11:28
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3 Answers 3

up vote 12 down vote accepted

I think you're mixing up logo and icon.

A logo doesn't have to be a square. There are several examples of famous non-square logos.
But an icon should be square. It is mostly used as gravatars or also favicons (the small images in the browser tabs).

But there is a strategy to design your logo similar to your icon. That means that your icon is also used in your logo. So the icon will be recognized to your logo.
As example Microsoft or also User Experience or Stackoverflow:


Microsoft logo
Mircosoft logo
Microsoft icon
Microsoft icon


Stackoverflow logo
Stackoverflow logo
Stackoverflow icon
Stackoverflow icon


Or just look at the User Experience logo on this site and then on the favicon on this site.

The icon will be assigned faster than when the icon is different to the logo.
But also in this case there are some famous examples, e.g Google or Dribbble:


Google logo
Google logo
Google icon
Google icon


Dribbble logo
Dribbble logo
Dribbble icon
Dribbble icon


A lot of people were already on dribbble and would recognize the logo but not the icon. Same as google. Some (mostly older) smartphone users are confused about the g app, because they don't recognize google in it.

I give you the advise, design your logo as you want and try to design a similar icon for your logo.
A last example of a typographic logo / icon design by yahoo:


Yahoo! logo
Yahoo! logo
Yahoo! icon
Yahoo! icon


Last but not least, an article about the "square icon" for you by tweakyourbiz.

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Really good thoughts and the examples are really helpful! Sadly i'm unable to +1 you. –  user1720004 Feb 21 at 10:07
    
@user1720004 but you can "accept" an answer. See also ux.stackexchange.com/help/someone-answers. And by the way, I think your rep by now is high enough to cast votes. –  Marjan Venema Feb 21 at 11:04
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No, there is no such rules. But yes they are inside visible/non visible square area for size proposition like 16X16, 28X28,.....128X128 etc.Which helps in re-sizing or calculation in printing/html,css for better alignment.

For your help: http://www.1stwebdesigner.com/inspiration/72-creative-and-smart-typographic-logo-inspiration/

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The examples on the website are amazing. Thank you. Sadly i'm unable to +1 you... –  user1720004 Feb 21 at 10:07
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One version of it has to be square to be used in places that demand it, like icons.

A few rules for making a logo that will prevent future problems:

  • Should fit in a square, for icons.

  • Have a monochromatic version, for places like the notification bar.

  • Have a tiny version (down to 16*16 pixels) for use in places like browser tabs.

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