Take the 2-minute tour ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.

I am working on developing an updated interface to a pre-existing set of services in the form of a web app. We have a limited number of clients (20ish) about 170ish users. I've been interviewing clients and finding while they use our services they have very different objectives and needs. Originally I was going to develop personas for users but I think these may be driven by the objectives of the organization they work for.

I'm new to personas.

  • Is there a best practice I can use to map the hierarchal needs and objectives of an organization?
  • Is there a way these are incorporated into part of a persona?
share|improve this question

1 Answer 1

Because examples communicate better than abstractions, here's an affinity diagram.

  • Organizing my information

    • show me what I have to do
      • daily to-do lists help me track progress
        • U3 302 likes the prioritization format in her day planner
        • U5 518 makes a report for group with day's hot tasks every day
        • U138 checks things off her to-do list as she finishes them
      • I want it printed in front of me
        • U2 221 prints calendar several times a day and hangs them next to her computer
        • U7 743 transfers meetings from email to wall calendar
        • U3 351 likes getting an email with tasks rather than a phone call so she can print it
      • don't interrupt me with non-critical stuff
        • U5 523 has his email set so only urgent mail is automatically opened
        • U1 12 keeps her inbox behind her so she won't be interrupted

Here's what each post it note represents

  • Overarching area of concern
    • specific issues within area of concern
      • aspects of an issue revealed by customer (in this example it's 3 columns)
        • single observation, insight, concern or requirement firmly rooted in research data

Make groups of these on a wall to get a big picture of your interview data. Good luck!

share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.