I'm developing a new digital product, and am designing the home page now.
I am looking for some samples of ideas of how, in a single home page, to cater to two different profiles, like: employee and candidates.
closed as too broad by Charles Wesley, Matt Obee, Bart Gijssens, Dominik Oslizlo, Izhaki Feb 19 '14 at 23:50
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First, be certain you want to bifurcate the user experience according to some sense of there being different categories of audience. Sometimes this is appropriate, such as employers vs job-seekers, but other times this can fail. A website selling office equipment is better off structuring according to product categories, instead of "Small Business" vs "Corporate".
Secondly, be very careful about what terms you choose. Jared Spool explains..
That said, you should also consider just what the main purpose of the home page is. If, for example, it is to promote the services of an agency that finesses a relationship between the two categories (eg. job-seekers, and employers), then perhaps it is more important for the home page to talk about what they bring to the party, to talk about the relationship between the two categories of people. Also, prop that up with a design that also speaks to the authenticity or trust factors or credibility or social validation etc etc of the agency.
And then just have small design elements to send job-seekers off to the job-seeker pages (find a job, upload resume, etc), and employers off to the employer pages (post a job, browse candidates, etc)
One the other hand, if these two categories of audience are quite distinct and don't interact, and the home page really needs to focus on talking to both of the distinct audience groups ... why even bring them together on the one website?
Set up two websites, each with their own home, dedicated to explaining that particular website to that particular audience group. And tucked away in a corner have a "We partner with [...]" link that connects to the other website.