I am building a home page for one of our products and researching how to integrate testimonial section. In my first prototype, I have 3 sentences which makes 6 lines on a tablet.
My thought is that we could build immediate rapport by including a meaningful testimonial.
But my concern is that if the text is too long, will they bother to read it?
And even if they do not read it, does it really matter? Or maybe some users will glance at it, scroll feeling good that there are good things said about it. But jump ahead to other times.
it's a rough proof of concept. Not asking for comments about the excellent photoshop job ;)