I have read contradictory opinions on this topics. In general it is thought that yellow is an intellectual color. The problem is that most of the "studies" seem very pseudo-scientific.
Some point out that yellow is cheerful and catches attention. And may (?) prompt someone to focus more.
So my hypothesis is that if I wanted to cater to a technical readership, I could use yellows to catch their attention. But catch it in a location to prompt readership of our technical materials.
From a non-scientific point of view. My thought is that we are conditioned in school and modern society that we highlight what is important. In high school and college we highlight our books and notes. And now at our workplaces we are accustomed to using highlighters to show what parts of reports are important. Again this is theory at this point, hence why I am asking if there are any reliable studies about this.
The intent is to make the experience easier for a technical reader to have this thought process
- Land on page
- Attention drawn to studies and reports
- Narrow down the possible interactions based on intent
- Click on the appropriate descriptively named link
In my first prototype, I have designed the menu below for a tablet.
The point was to immediately pull their attention to the technical links.
However there are articles such as this discuss that there are too many variables in the studies that are not adequately addressed. And that colors may in fact not be as important as we think.
But in addition to just pulling in there attention, I am wondering if there are studies that have proven that the readership actually increases. I ask because yellow is usually cited as men's least favorite color. Most of our audience is men. So if they yellow is seen as "too bright" I am wondering if that might deter them.
Designers have told me that they do not like my design here from an aesthetics point of view. But I care more about, "how fast can I push the reader to where they need to go." So I don't want them to sit there and admire the design, I just need to push them through the user flow.
I suppose that this question itself will need to improve. And maybe I am not asking the right questions. So I would appreciate feedback in the comments section that is related to color psychology and also catering to technical readership.