My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real estate, shouldn't I have something more compelling to get orders there?
Some ideas I had to replace it are, add some USPs there (free shipping, guarantee, etc). Add a search bar there. Add the contact phone there, and a search bar where the existing phone is. Any suggestions or ideas from experience or education?