One of the things that irk me about Origin, Uplay and a couple of other digital distribution platforms for games is that, because I live in Belgium, I cannot choose to browse their store in English. I am forced to use Dutch or French. I'm Flemish, so I'll always go Dutch in this case, but I'd much rather prefer to go English, because more often than not, the Dutch translation is inadequate to provide understandable information.
I honestly cannot understand why this is the case. Many of the games they sell don't even offer a Dutch translation, and again, those that do have horrible translations. I don't see any reason not to offer customers in a non-English country an English translation. And I know that it's possible, because Steam does offer me the option to use English.
As an aside, this problem is also present in other countries. I had trouble approving refunds in Spain because the store kept redirecting me to the Spanish version.
Is there any specific reasoning behind forcing users into a local language and preventing the choice of English?