I would like to get your opinion about a way that I recently used for UX proposal. I still do not know if that was the right way but the budget was so tight.
What did i do?
The business was about pregnancy context. I searched both good and bad apps in different stores. I had a general check about their functionality. I copied all the comments and searched for some patterns.
I analyzed these positive and negative comments both from app stores. It was strange that I feel like I did a user interview after spending one day. Especially 4-3 stared comments.
Client liked the output in the end. It gave some insights but I wonder if there is anyone who used a similar way to validate some ideas? If yes, can you please share your experience?
Do you think that the results of this analysis is valid? If yes, how can we defend that? What kind of constraints do you think that this method has?
What i learned:
- If you feel there is a lie about comment, just take it out
- Increase the number of comments and take different examples for comparing
- I disregard any man input since the idea is about pregnancy...