The ecommerce retailer I work for is national market leader in its respective branche and even in some other surrounding countries. It's SEO is amazing and they already have an established position within Google only having Wikipedia above them with generic search terms. They're very active on social media and produce a fair amount revenue from that. Therefor one can argue the use of social media plugins they still have on their site. That they've become unnecessary.
They have the facebook plugin showing people how many people liked their FB page and if you're automatically logged in to your facebook account it shows how many of your friends like the page. They also have a Twitter feed showing all their tweets.
In my opinion it has no place on the front page anymore. The front page is cluttered and I want to cut away a lot of elements. But I got to have solid arguments for doing so, because some other people from certain departments will hate to see it go, because maintaining the social feed is a big part of their daily activities.
Right now I can only come up with arguments concerning the aesthetic value.
- It tacky
- It's an eye sore
- It's not 2014 (not even 2013!)
The argument of it being unnecessary at this point in time won't stick because it has no visible negative effect. Their positive effects however have satiated, no new leads are being created because of the social plugins on the front page. At least, no where near what it used to be. Only the possibility of it creating more leads is keeping it afloat.
So I'm in search of negative influences these social plugins might have on the user experience, conversion rate or some other value.