Govenrment or "the authority" is no fun, not worth while and just a pain when we interact with them. At least this is the standard comment from everyone I've talked to on the subject (and at the age of 45, that's a lot of people).
If that image (of the authority) where to be changed, one possible option would be to implement gamification when you meet the government and the state in every sense. You could get a "Patience is a virtue"-badge when the passport police had you waiting for over an hour in July for applying for a passport, or you could earn a "Lightning McQueen"-badge of you registered last year tax the first possible day.
It would be more fun, but would it be trusted? Could it have the opposite effect and leading users to not do their fair share of government interaction. Has this been tested somewhere? I don't know - but I want to know. Is it possible?
Would the concept of Gamification be a bad idea in Government?