We're trying to introduce social software applications into our organisation but attempts thus far are meeting resistance because:
- we're a large, conservative organisation that will always be a late adopter
- business decision makers think that it's 'just the IT boys and their toys'
- say 'social web apps' and people think 'facebook' and assume that there's no benefit
What arguments have you used to convince senior management that internal online communities, knowledge sharing tools (like UXExchange) and other enterprise 2.0 applications are good for business? What strategies have you used for launching the new tools on an unsuspecting audience?